{"podcast":{"title":"The B2B Growth Blueprint","slug":"the-b2b-growth-blueprint","podcast_index_feed_id":6849877,"rss_url":"https://feeds.libsyn.com/506143/rss","website_url":"https://sites.libsyn.com/506143","image_url":"https://static.libsyn.com/p/assets/4/b/d/d/4bdde59f0aa1ec14e55e3c100dce7605/New_Podcast_Artwork_1-20240708-puw2ulsefh.png","author":"Mark Osborne","episode_count":154,"summary":"Interviews with Founders, Investors, Advisors, and CEOs at Professional Services, B2B SaaS, and Tech Firms who share the Systems and Processes that led to their success, scaling, and founder exit or recapitalization. Ideal for Entrepreneurs, Founders, Co-Founders, CEOs, Presidents as well as Advisors who want to take their B2B SaaS, Tech, or Services firm to the next level of growth or enjoy a successful exit. Focus on predictable, scalable solutions built on solid marketing principles, not chasing growth hacks, gaming algorithms, dumping money into ads that don't work, or drowning in unqualified leads. Hosted and moderated by Mark Osborne, author of the #1 Best-Selling Book \"Are Your Leads KILLING Your Business?\"","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-b2b-growth-blueprint"},"episode":{"title":"How AI is Shaping the Future of EdTech Marketing with Gil Rogers","slug":"how-ai-is-shaping-the-future-of-edtech-marketing-with-gil-rogers","published_at":"2025-06-03T15:50:01+00:00","page_url":"https://stenobird.com/podcast/the-b2b-growth-blueprint/how-ai-is-shaping-the-future-of-edtech-marketing-with-gil-rogers","show_page_url":"https://stenobird.com/podcast/the-b2b-growth-blueprint","url":"https://5ee09b20-49e9-4270-826d-d25b723d8723.libsyn.com/how-ai-is-shaping-the-future-of-edtech-marketing-with-gil-rogers","audio_url":"https://traffic.libsyn.com/secure/5ee09b20-49e9-4270-826d-d25b723d8723/Gil_Rogers_v1.mp3?dest-id=4337758","summary":"Navigating EdTech Marketing: Gil Rogers on Strategic Innovation and Generative AI EdTech marketing requires a unique approach, blending technology with education, relationships, and deep industry insights. Gil Rogers, a fractional CMO and strategic innovator in EdTech marketing, shares his expertise on building successful marketing strategies, managing client expectations, and adapting to the rapid evolution of generative AI in content creation. In this episode of the B2B Growth Blueprint Podcast, host Mark Osborne speaks with Gil about his career journey, the challenges of applying traditional tech marketing in EdTech, and how AI is reshaping content strategies. Gil provides invaluable insights on the importance of industry experience, relationship-building, and adaptability in an ever-changing market. Key Takeaways: Industry Expertise is Key – Experience in higher education or EdTech is crucial for reducing ramp-up time and providing valuable insights. The Power of Relationships – In EdTech, managed services often resonate more with institutions than standalone software, emphasizing the need for strategic guidance. \"Try Before You Buy\" Approach – This model helps mitigate hiring risks and allows companies to experience services before making long-term commitments. Generative AI's Impact on Content – The rise of AI requires companies to differentiate themselves through authentic, insightful communication, not just automation. Quick Wins for Sustainable Growth – Marketing strategies must focus on delivering quick wins while building long-term growth and credibility. Quotes: \"The 'try before you buy' approach mitigates risk and builds trust before the long-term commitment.\" \"Generative AI changes the game, but it's still relationships and credibility that stand out.\" \"I…","meta_description":"Navigating EdTech Marketing: Gil Rogers on Strategic Innovation and Generative AI EdTech marketing requires a unique approach, blending technology with ed…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2189,"processing_state":"failed","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-b2b-growth-blueprint/episodes/how-ai-is-shaping-the-future-of-edtech-marketing-with-gil-rogers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-b2b-growth-blueprint/how-ai-is-shaping-the-future-of-edtech-marketing-with-gil-rogers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}