{"podcast":{"title":"The Auto Finance Roadmap","slug":"the-auto-finance-roadmap-1123365","podcast_index_feed_id":1123365,"rss_url":"https://feeds.transistor.fm/the-auto-finance-roadmap","website_url":"http://autofinancenews.net","image_url":"https://img.transistorcdn.com/yiV8BCcUEz3JjrPugs70ZQsOdVOel50r_ptmFlGjEM8/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzM5MTcvMTY4ODY1/ODM4OC1hcnR3b3Jr/LmpwZw.jpg","author":"Auto Finance News","episode_count":328,"summary":"Auto Finance News is pleased to present The Roadmap, the podcast on best practices and trending topics in automotive lending and leasing. If you are in auto finance, this is your podcast. Auto Finance News, published by Royal Media, is the flagship publication for the auto finance industry. Published since 1996, Auto Finance News is the nation’s leading source for news, insights and analysis on automotive lending and leasing. Auto Finance News offers a Premium subscription service, which includes a monthly newsletter, a weekly email Update, exclusive event discounts, and much more. The Auto Finance News Premium subscription provides its subscribers with valuable data and exclusive market knowledge. Subscribe now to the News That Drives The Industry at https://www.autofinancenews.net/subscribe/. Auto Finance News produces the following leading industry events: the Auto Finance Innovation Summit, the Auto Finance Risk Summit, and the Auto Finance Summit, the industry’s premier event.","last_synced_at":"2026-06-30T10:18:20.761179+00:00","page_url":"https://stenobird.com/podcast/the-auto-finance-roadmap-1123365"},"episode":{"title":"Financing key for 81% of shoppers when making large purchases","slug":"financing-key-for-81-of-shoppers-when-making-large-purchases","published_at":"2026-05-14T22:58:13+00:00","page_url":"https://stenobird.com/podcast/the-auto-finance-roadmap-1123365/financing-key-for-81-of-shoppers-when-making-large-purchases","show_page_url":"https://stenobird.com/podcast/the-auto-finance-roadmap-1123365","url":"https://share.transistor.fm/s/1d28e739","audio_url":"https://media.transistor.fm/1d28e739/564477dd.mp3","summary":"Powersports dealers are introducing financing discussions earlier in the buying process as affordability concerns and economic uncertainty shape consumer behavior during the industry’s peak selling season. May is one of the most important sales periods for powersports dealers as warmer weather drives demand for motorcycles, ATVs and side-by-sides, Synchrony Outdoors Senior Vice President and General Manager Susan Medrano told Auto Finance News during a special episode of “The Roadmap” podcast. “It’s important because that buying window for peak season is so narrow,” she said. “If the consumer doesn’t purchase during that window, they may not purchase till next year.” This year, affordability pressures are changing how consumers approach purchases, with about 81% of shoppers focused on financing options when making large purchases, Medrano said, citing Synchrony’s 2025 Major Purchase Study, Modern buying trends Buyers also are researching financing options before visiting dealerships and are increasingly focused on monthly payments and loan terms, Medrano said. “The financing starts much sooner in the process,” she said. “Consumers are educating themselves before they ever get there.” That has spurred dealers to discuss financing on the showroom floor instead of waiting until customers reach the finance office, Medrano said. “If it's the monthly payment, for example, they could talk about the different terms that would be available, whether it's 36 months or it's 84 months, and the difference that makes to the consumer,” she said. “The same with total ticket price.” Those conversations allow dealers to tailor promotional APRs, repayment terms and add-ons to that customer, Medrano said. Flexible financing Flexible financing is increasingly important as dealers work to co…","meta_description":"Powersports dealers are introducing financing discussions earlier in the buying process as affordability concerns and economic uncertainty shape consumer…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1242,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-auto-finance-roadmap-1123365/episodes/financing-key-for-81-of-shoppers-when-making-large-purchases/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-auto-finance-roadmap-1123365/financing-key-for-81-of-shoppers-when-making-large-purchases.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}