{"podcast":{"title":"The Analytics Power Hour","slug":"the-analytics-power-hour-461338","podcast_index_feed_id":461338,"rss_url":"https://analyticshour.libsyn.com/rss","website_url":"https://analyticshour.io","image_url":"https://static.libsyn.com/p/assets/a/a/0/7/aa07ecfcf34bbc7fd959afa2a1bf1c87/Analytics_Power_Hour_2021_Logo.png","author":"Tim Wilson","episode_count":312,"summary":"Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of \"Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice.\" In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.","last_synced_at":"2026-07-07T14:22:38.009366+00:00","page_url":"https://stenobird.com/podcast/the-analytics-power-hour-461338"},"episode":{"title":"#301: It Turns Out Analysts Are Natural AI Crafters","slug":"301-it-turns-out-analysts-are-natural-ai-crafters","published_at":"2026-07-07T04:30:00+00:00","page_url":"https://stenobird.com/podcast/the-analytics-power-hour-461338/301-it-turns-out-analysts-are-natural-ai-crafters","show_page_url":"https://stenobird.com/podcast/the-analytics-power-hour-461338","url":"https://analyticshour.io/2026/07/07/301-it-turns-out-analysts-are-natural-ai-crafters/","audio_url":"https://traffic.libsyn.com/secure/analyticshour/APH_-_Episode_301_-_It_Turns_Out_Analysts_Are_Natural_AI_Crafters.mp3?dest-id=239292","summary":"There's a certain type of person who first encounters Excel and, instead of running in terror, leans in and grins. Rob Collie has spent his career-from the Excel team at Microsoft to helping birth Power BI to now running P3 Adaptive —building things for exactly those people. He calls them \"Crafters,\" and his new book, Fair Game: Customizing AI to Your Business Is Easier Than You Think , makes the case that this same crowd (hi, it's us) is uniquely positioned to do something genuinely remarkable with AI. Not because we're developers, not because we've cracked some secret, but because we've always lived on the boundary between the business and the tech-and that's precisely where the real AI work happens. The conversation covers the two \"voids\" crafters need to jump to go from chatting with Claude to actually building useful custom solutions, why the off-the-shelf AI tools are mostly useless for business purposes (and what to do about it), the faucets-first philosophy for semantic models, and why the developer isn't dead-just moving to the suburbs. Also: Tim built a quiz about his marriage and let his adult children take it. That happened. This episode is brought to you, in part, by our sponsors, Stape and Prism from Ask-Y . For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page .","meta_description":"There's a certain type of person who first encounters Excel and, instead of running in terror, leans in and grins. Rob Collie has spent his career-from th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4594,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-analytics-power-hour-461338/episodes/301-it-turns-out-analysts-are-natural-ai-crafters/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-analytics-power-hour-461338/301-it-turns-out-analysts-are-natural-ai-crafters.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}