{"podcast":{"title":"The Analytics Power Hour","slug":"the-analytics-power-hour-461338","podcast_index_feed_id":461338,"rss_url":"https://analyticshour.libsyn.com/rss","website_url":"https://analyticshour.io","image_url":"https://static.libsyn.com/p/assets/a/a/0/7/aa07ecfcf34bbc7fd959afa2a1bf1c87/Analytics_Power_Hour_2021_Logo.png","author":"Tim Wilson","episode_count":312,"summary":"Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of \"Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice.\" In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.","last_synced_at":"2026-07-07T14:22:38.009366+00:00","page_url":"https://stenobird.com/podcast/the-analytics-power-hour-461338"},"episode":{"title":"#283: Good Things (Can) Come in Small Datasets with Joe Domaleski","slug":"283-good-things-can-come-in-small-datasets-with-joe-domaleski","published_at":"2025-10-28T04:30:00+00:00","page_url":"https://stenobird.com/podcast/the-analytics-power-hour-461338/283-good-things-can-come-in-small-datasets-with-joe-domaleski","show_page_url":"https://stenobird.com/podcast/the-analytics-power-hour-461338","url":"https://analyticshour.io/2025/10/28/283-good-things-can-come-in-small-datasets-with-joe-domaleski/","audio_url":"https://traffic.libsyn.com/secure/analyticshour/APH_-_Episode_283_-_Good_Things_Can_Come_in_Small_Datasets.mp3?dest-id=239292","summary":"Does size matter? When it comes to datasets, the conventional wisdom seems to be a resounding, \"Yes!\" But what about small datasets? Small- and mid-sized businesses and nonprofits, especially, often have limited web traffic, small email lists, CRM systems that can comfortably operate under the free tier, and lead and order counts that don't lend themselves to \"big data\" descriptors. Even large enterprises have scenarios where some datasets easily fit into Google Sheets with limited scrolling required. Should this data be dismissed out of hand, or should it be treated as what it is: potentially useful? Joe Domaleski from Country Fried Creative works with a lot of businesses that are operating in the small data world, and he was so intrigued by the potential of putting data to use on behalf of his clients that he's mid-way through getting a Master's degree in Analytics from Georgia Tech! He wrote a really useful article about the ins and outs of small data, so we brought him on for a discussion on the topic! This episode's Measurement Bite from show sponsor Recast is an explanation of synthetic controls and how they can be used as counterfactuals from Michael Kaminsky ! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page .","meta_description":"Does size matter? When it comes to datasets, the conventional wisdom seems to be a resounding, \"Yes!\" But what about small datasets? Small- and mid-sized…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4360,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-analytics-power-hour-461338/episodes/283-good-things-can-come-in-small-datasets-with-joe-domaleski/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-analytics-power-hour-461338/283-good-things-can-come-in-small-datasets-with-joe-domaleski.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}