{"podcast":{"title":"The Agents of Change Digital Marketing Podcast","slug":"the-agents-of-change-digital-marketing-podcast-431209","podcast_index_feed_id":431209,"rss_url":"https://themarketingagents.libsyn.com/rss","website_url":"http://www.theagentsofchange.com/podcasts/","image_url":"https://static.libsyn.com/p/assets/b/c/b/9/bcb9ef78e408913e88c4a68c3ddbc4f2/Podcast_Album_Artwork-01.jpg","author":"Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing","episode_count":632,"summary":"Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!","last_synced_at":"2026-07-01T16:20:34.391221+00:00","page_url":"https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209"},"episode":{"title":"Using Behavioral Science to Drive Change with Melina Palmer","slug":"using-behavioral-science-to-drive-change-with-melina-palmer","published_at":"2025-12-17T07:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209/using-behavioral-science-to-drive-change-with-melina-palmer","show_page_url":"https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209","url":"https://www.theagentsofchange.com/610","audio_url":"https://traffic.libsyn.com/secure/themarketingagents/EP610_AOC.mp3?dest-id=145771","summary":"Let's be honest: we've all been there. You have a brilliant new idea—a product launch, a software switch, or a new marketing campaign—and you present it to your team or your customers with total enthusiasm. And what do you get back? Crickets. Or worse, pushback. It's not because the idea is bad. It's because the human brain is hardwired to hate change. In this episode, behavioral economist Melina Palmer returns to explain why our brains cling to the status quo and exactly how you can use behavioral science to get the buy-in you need. https://www.theagentsofchange.com/610 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact","meta_description":"Let's be honest: we've all been there. You have a brilliant new idea—a product launch, a software switch, or a new marketing campaign—and you present it t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2410,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agents-of-change-digital-marketing-podcast-431209/episodes/using-behavioral-science-to-drive-change-with-melina-palmer/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209/using-behavioral-science-to-drive-change-with-melina-palmer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}