{"podcast":{"title":"The Agents of Change Digital Marketing Podcast","slug":"the-agents-of-change-digital-marketing-podcast-431209","podcast_index_feed_id":431209,"rss_url":"https://themarketingagents.libsyn.com/rss","website_url":"http://www.theagentsofchange.com/podcasts/","image_url":"https://static.libsyn.com/p/assets/b/c/b/9/bcb9ef78e408913e88c4a68c3ddbc4f2/Podcast_Album_Artwork-01.jpg","author":"Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing","episode_count":632,"summary":"Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!","last_synced_at":"2026-07-01T16:20:34.391221+00:00","page_url":"https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209"},"episode":{"title":"The Secret Sauce That's Missing from Your Messaging with Jay Acunzo","slug":"the-secret-sauce-that-s-missing-from-your-messaging-with-jay-acunzo","published_at":"2025-10-22T05:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209/the-secret-sauce-that-s-missing-from-your-messaging-with-jay-acunzo","show_page_url":"https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209","url":"https://www.theagentsofchange.com/604","audio_url":"https://traffic.libsyn.com/secure/themarketingagents/EP604_AOC.mp3?dest-id=145771","summary":"You know that sinking feeling when you realize your carefully crafted content sounds exactly like everyone else's? (Yeah, me too.) Here's the uncomfortable truth: expertise has been commodified. You can share everything you know, and it still won't be enough to stand out because a hundred other voices are saying the same thing—just maybe with different GIFs. Jay Acunzo spent years building a speaking career without a book, without fame, just by owning a singular premise that made people stop and think differently. Now he works behind the scenes with executives and entrepreneurs, helping them transform generic advice into intellectual property that actually resonates. In this conversation, we dig into how you move from talking about topics to owning a perspective, why \"unsolicited response rate\" matters more than reach metrics, and what it really takes to become the voice people seek out instead of scroll past. https://www.theagentsofchange.com/604 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact","meta_description":"You know that sinking feeling when you realize your carefully crafted content sounds exactly like everyone else's? (Yeah, me too.) Here's the uncomfortabl…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1965,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agents-of-change-digital-marketing-podcast-431209/episodes/the-secret-sauce-that-s-missing-from-your-messaging-with-jay-acunzo/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209/the-secret-sauce-that-s-missing-from-your-messaging-with-jay-acunzo.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}