{"podcast":{"title":"The Agents of Change Digital Marketing Podcast","slug":"the-agents-of-change-digital-marketing-podcast-431209","podcast_index_feed_id":431209,"rss_url":"https://themarketingagents.libsyn.com/rss","website_url":"http://www.theagentsofchange.com/podcasts/","image_url":"https://static.libsyn.com/p/assets/b/c/b/9/bcb9ef78e408913e88c4a68c3ddbc4f2/Podcast_Album_Artwork-01.jpg","author":"Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing","episode_count":632,"summary":"Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!","last_synced_at":"2026-07-01T16:20:34.391221+00:00","page_url":"https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209"},"episode":{"title":"Content First or Design First? Settling the Debate with Sarah Johnson","slug":"content-first-or-design-first-settling-the-debate-with-sarah-johnson","published_at":"2026-05-06T06:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209/content-first-or-design-first-settling-the-debate-with-sarah-johnson","show_page_url":"https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209","url":"https://www.theagentsofchange.com/620","audio_url":"https://traffic.libsyn.com/secure/themarketingagents/Content_First_or_Design_First_-_Settling_the_Debate_with_Sarah_Johnson.mp3?dest-id=145771","summary":"You've probably been there: the new website launches, it looks great, and then six months later you're wondering why the bounce rate is brutal and nobody's converting. Chances are, you designed the shell before you figured out the story. That's the problem Sarah Johnson has been solving for years. As the author of Content First Design and the forthcoming Meaning at Scale, Sarah works at the intersection of content strategy, user experience, and organizational alignment — and her argument is simple: if you don't know what you're saying or who you're saying it to, no amount of beautiful design is going to save you. In this episode, we dig into how to put content first, what \"meaning drift\" is costing your business, and how all of this connects to getting more out of AI. https://www.theagentsofchange.com/620 Need help with your branding, website, or digital marketing? Reach out to me (Rich Brooks!) today at https://www.takeflyte.com/contact","meta_description":"You've probably been there: the new website launches, it looks great, and then six months later you're wondering why the bounce rate is brutal and nobody'…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1671,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agents-of-change-digital-marketing-podcast-431209/episodes/content-first-or-design-first-settling-the-debate-with-sarah-johnson/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209/content-first-or-design-first-settling-the-debate-with-sarah-johnson.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}