{"podcast":{"title":"The Agents of Change Digital Marketing Podcast","slug":"the-agents-of-change-digital-marketing-podcast-431209","podcast_index_feed_id":431209,"rss_url":"https://themarketingagents.libsyn.com/rss","website_url":"http://www.theagentsofchange.com/podcasts/","image_url":"https://static.libsyn.com/p/assets/b/c/b/9/bcb9ef78e408913e88c4a68c3ddbc4f2/Podcast_Album_Artwork-01.jpg","author":"Rich Brooks | Interviews with Marketing Experts | SEO | Social Media Marketing | Mobile Marketing","episode_count":632,"summary":"Discover how to increase your online visibility, drive more qualified traffic to your site and convert that traffic into leads and business! In The Marketing Agents Podcast, we'll interview leading marketers from around the globe to get their insider tips and tricks on SEO, social media and mobile marketing. If you've been looking to reach more of your ideal customers and build your business, be sure to subscribe to The Marketing Agents Podcast today!","last_synced_at":"2026-07-01T16:20:34.391221+00:00","page_url":"https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209"},"episode":{"title":"Cold Outreach That Converts with AJ Cassata","slug":"cold-outreach-that-converts-with-aj-cassata","published_at":"2026-02-11T06:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209/cold-outreach-that-converts-with-aj-cassata","show_page_url":"https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209","url":"https://www.theagentsofchange.com/614","audio_url":"https://traffic.libsyn.com/secure/themarketingagents/Cold_Outreach_That_Converts_with_AJ_Cassata.mp3?dest-id=145771","summary":"Most cold outreach sucks. You know it, I know it, and definitely the people getting bombarded with \"Quick question\" emails know it. But here's the thing: done right, cold outreach is one of the most direct, cost-effective ways to reach your ideal customers without relying on algorithms, ad budgets, or social media luck. AJ Cassata built his business on outreach that actually works. From knocking on 10,000 doors to helping over 440 clients build consistent pipelines through cold email, LinkedIn, and strategic calling, he's learned what makes prospects respond versus hitting delete. And spoiler alert: it's not about volume. It's about being specific, providing value, and not treating people like numbers on a spreadsheet. If you've ever wondered whether cold outreach still works (it does) or how to stand out in a crowded inbox (we're covering that too), this episode is your field guide to reaching prospects without sounding like a bot.","meta_description":"Most cold outreach sucks. You know it, I know it, and definitely the people getting bombarded with \"Quick question\" emails know it. But here's the thing:…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2142,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agents-of-change-digital-marketing-podcast-431209/episodes/cold-outreach-that-converts-with-aj-cassata/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agents-of-change-digital-marketing-podcast-431209/cold-outreach-that-converts-with-aj-cassata.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}