{"podcast":{"title":"The Agency Profit Podcast","slug":"the-agency-profit-podcast-1151616","podcast_index_feed_id":1151616,"rss_url":"https://feeds.simplecast.com/oUhqStLi","website_url":"https://parakeeto.com/blog/","image_url":"https://image.simplecastcdn.com/images/d09aac90-9842-4abc-b7b0-e564939fbb78/15b9d8f3-2a7c-4093-ac06-c11b2c37a036/3000x3000/app-logo-dark-1.jpg?aid=rss_feed","author":"Marcel Petitpas","episode_count":229,"summary":"Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more. If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.","last_synced_at":"2026-07-29T12:18:08.258325+00:00","page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616"},"episode":{"title":"We Take Care of the Money: Parakeeto's New Positioning, Explained, With Kristen Kelly & Carson Pierce","slug":"we-take-care-of-the-money-parakeeto-s-new-positioning-explained-with-kristen-kelly-carson-pierce","published_at":"2026-06-17T02:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616/we-take-care-of-the-money-parakeeto-s-new-positioning-explained-with-kristen-kelly-carson-pierce","show_page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616","url":"https://parakeeto.com/blog/","audio_url":"https://chrt.fm/track/219EA1/afp-942741-injected.calisto.simplecastaudio.com/f59e2578-1756-4c62-9ba8-aacaf60e2b05/episodes/bc73e45c-0048-4388-a694-3a10f536da4e/audio/128/default.mp3?aid=rss_feed&awCollectionId=f59e2578-1756-4c62-9ba8-aacaf60e2b05&awEpisodeId=bc73e45c-0048-4388-a694-3a10f536da4e&feed=oUhqStLi","summary":"About this Episode In this episode of the Agency Profit Podcast, Carson Pierce and Kristen Kelly step in for Marcel Petitpas to pull back the curtain on a major evolution happening at Parakeeto. The conversation explores why the company is moving away from profitability-focused messaging and toward a clearer promise: helping agency owners by taking care of the money. Carson and Kristen unpack the challenges of category creation, the confusion many agency owners face around financial management, and the importance of combining financial expertise with operational insight. They also discuss Parakeeto's expanded bookkeeping and accounting services, the role of financial stewardship, and why confidence—not just profitability—is often what agency owners are really seeking. Listeners will gain valuable insights into agency finance, leadership decision-making, and the systems needed to create greater clarity, visibility, and peace of mind as agencies grow.","meta_description":"About this Episode In this episode of the Agency Profit Podcast, Carson Pierce and Kristen Kelly step in for Marcel Petitpas to pull back the curtain on a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1699,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agency-profit-podcast-1151616/episodes/we-take-care-of-the-money-parakeeto-s-new-positioning-explained-with-kristen-kelly-carson-pierce/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616/we-take-care-of-the-money-parakeeto-s-new-positioning-explained-with-kristen-kelly-carson-pierce.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}