{"podcast":{"title":"The Agency Profit Podcast","slug":"the-agency-profit-podcast-1151616","podcast_index_feed_id":1151616,"rss_url":"https://feeds.simplecast.com/oUhqStLi","website_url":"https://parakeeto.com/blog/","image_url":"https://image.simplecastcdn.com/images/d09aac90-9842-4abc-b7b0-e564939fbb78/15b9d8f3-2a7c-4093-ac06-c11b2c37a036/3000x3000/app-logo-dark-1.jpg?aid=rss_feed","author":"Marcel Petitpas","episode_count":229,"summary":"Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more. If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.","last_synced_at":"2026-07-29T12:18:08.258325+00:00","page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616"},"episode":{"title":"Set Up to Fail, Even with Perfect Projects - Real Client Case Study, With Kristen Kelly","slug":"set-up-to-fail-even-with-perfect-projects-real-client-case-study-with-kristen-kelly","published_at":"2025-12-17T02:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616/set-up-to-fail-even-with-perfect-projects-real-client-case-study-with-kristen-kelly","show_page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616","url":"https://parakeeto.com/blog/","audio_url":"https://chrt.fm/track/219EA1/afp-942741-injected.calisto.simplecastaudio.com/f59e2578-1756-4c62-9ba8-aacaf60e2b05/episodes/19f8dfa4-eef6-4da5-ace6-c9852f73b784/audio/128/default.mp3?aid=rss_feed&awCollectionId=f59e2578-1756-4c62-9ba8-aacaf60e2b05&awEpisodeId=19f8dfa4-eef6-4da5-ace6-c9852f73b784&feed=oUhqStLi","summary":"About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Parakeeto’s own Kristen Kelly to unpack a client case study that will feel very familiar to any agency running on a small core team plus a big bench of contractors. Together, they walk through a video-heavy, just-under-$2M agency that looked “fine” on a cash-basis P&L some months, but was constantly scrambling to cover contractor costs and make sense of its margins. Kristen breaks down how cash-basis books, lumpy project work, over-servicing, weak time-tracking habits, and a half-implemented project management tool were all symptoms of a deeper issue: a business model and unit economics problem, not just an execution or tooling problem. Using Parakeeto’s assessment process and estimator framework, she shows how they reclassified contractors, clarified delivery margin and ABR targets, reset pricing and contracts, and aligned the PM tool after the model was clear. If you’ve ever wondered why tightening your processes and buying new software still hasn’t fixed your profitability, this episode offers a grounded roadmap to finally understand your business model, price work for a 70% delivery margin, and use flex labor without constantly feeling behind on cash.","meta_description":"About this Episode In this episode of the Agency Profit Podcast, Marcel is joined by Parakeeto’s own Kristen Kelly to unpack a client case study that will…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2183,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agency-profit-podcast-1151616/episodes/set-up-to-fail-even-with-perfect-projects-real-client-case-study-with-kristen-kelly/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616/set-up-to-fail-even-with-perfect-projects-real-client-case-study-with-kristen-kelly.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}