{"podcast":{"title":"The Agency Profit Podcast","slug":"the-agency-profit-podcast-1151616","podcast_index_feed_id":1151616,"rss_url":"https://feeds.simplecast.com/oUhqStLi","website_url":"https://parakeeto.com/blog/","image_url":"https://image.simplecastcdn.com/images/d09aac90-9842-4abc-b7b0-e564939fbb78/15b9d8f3-2a7c-4093-ac06-c11b2c37a036/3000x3000/app-logo-dark-1.jpg?aid=rss_feed","author":"Marcel Petitpas","episode_count":229,"summary":"Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more. If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.","last_synced_at":"2026-07-29T12:18:08.258325+00:00","page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616"},"episode":{"title":"Profitability Sequencing: How Agencies Maximize Margins, With Kristen Kelly","slug":"profitability-sequencing-how-agencies-maximize-margins-with-kristen-kelly","published_at":"2026-04-22T02:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616/profitability-sequencing-how-agencies-maximize-margins-with-kristen-kelly","show_page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616","url":"https://parakeeto.com/blog/","audio_url":"https://chrt.fm/track/219EA1/afp-942741-injected.calisto.simplecastaudio.com/f59e2578-1756-4c62-9ba8-aacaf60e2b05/episodes/467d4de9-9a3e-4534-876c-92edd718b62e/audio/128/default.mp3?aid=rss_feed&awCollectionId=f59e2578-1756-4c62-9ba8-aacaf60e2b05&awEpisodeId=467d4de9-9a3e-4534-876c-92edd718b62e&feed=oUhqStLi","summary":"About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Kristen Kelly to unpack one of the most common—and costly—mistakes agencies make when trying to improve profitability: doing the right things in the wrong order. Drawing on real client examples, they introduce a clear framework for sequencing profitability efforts—starting with building a model of the business, then forecasting, and only then layering in data and reporting. Together, they explain why dashboards and time tracking alone don’t create insight, how the “expectations vs. reality” formula drives better decisions, and why many agencies are unknowingly executing against flawed plans. This episode offers a practical, step-by-step approach to cutting through complexity, aligning teams, and focusing on the highest-impact levers to improve margins and make smarter operational decisions.","meta_description":"About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Kristen Kelly to unpack one of the most common—and costly—mi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2257,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agency-profit-podcast-1151616/episodes/profitability-sequencing-how-agencies-maximize-margins-with-kristen-kelly/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616/profitability-sequencing-how-agencies-maximize-margins-with-kristen-kelly.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}