{"podcast":{"title":"The Agency Profit Podcast","slug":"the-agency-profit-podcast-1151616","podcast_index_feed_id":1151616,"rss_url":"https://feeds.simplecast.com/oUhqStLi","website_url":"https://parakeeto.com/blog/","image_url":"https://image.simplecastcdn.com/images/d09aac90-9842-4abc-b7b0-e564939fbb78/15b9d8f3-2a7c-4093-ac06-c11b2c37a036/3000x3000/app-logo-dark-1.jpg?aid=rss_feed","author":"Marcel Petitpas","episode_count":229,"summary":"Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more. If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.","last_synced_at":"2026-07-29T12:18:08.258325+00:00","page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616"},"episode":{"title":"Productized Services vs. Custom Work: Which One is Better?, With Kristen Kelly","slug":"productized-services-vs-custom-work-which-one-is-better-with-kristen-kelly","published_at":"2025-11-19T02:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616/productized-services-vs-custom-work-which-one-is-better-with-kristen-kelly","show_page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616","url":"https://parakeeto.com/blog/","audio_url":"https://chrt.fm/track/219EA1/afp-942741-injected.calisto.simplecastaudio.com/f59e2578-1756-4c62-9ba8-aacaf60e2b05/episodes/4dc0fca9-5dfd-43f5-86bf-9a94c34d6c7f/audio/128/default.mp3?aid=rss_feed&awCollectionId=f59e2578-1756-4c62-9ba8-aacaf60e2b05&awEpisodeId=4dc0fca9-5dfd-43f5-86bf-9a94c34d6c7f&feed=oUhqStLi","summary":"About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Kristen Kelly for a grounded, no-nonsense exploration of one of the most debated topics in the agency world: productized services versus custom work. Drawing from their work helping agencies price, scope, and operationalize delivery, Marcel and Kristen break down why neither model is inherently “better,” and why the right approach depends entirely on the value and risk profile of the problems you solve. They outline the real advantages of productization—like faster sales cycles, clearer packaging, and more predictable delivery—while also unpacking the hidden downsides, including rigidity, process debt, and misalignment with complex or evolving scopes. The conversation also highlights when custom work is not only appropriate but strategically advantageous, especially for higher-value, technically demanding engagements, and offers practical guidance on staffing, delivery margin, and pricing models such as abstracted time-and-materials. Whether you’re trying to increase profitability, streamline operations, or simply make sense of how to structure your services, this episode gives you a clear framework for choosing the model that actually fits your agency’s reality.","meta_description":"About this Episode In this episode of the Agency Profit Podcast, Marcel is joined once again by Kristen Kelly for a grounded, no-nonsense exploration of o…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2781,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agency-profit-podcast-1151616/episodes/productized-services-vs-custom-work-which-one-is-better-with-kristen-kelly/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616/productized-services-vs-custom-work-which-one-is-better-with-kristen-kelly.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}