{"podcast":{"title":"The Agency Profit Podcast","slug":"the-agency-profit-podcast-1151616","podcast_index_feed_id":1151616,"rss_url":"https://feeds.simplecast.com/oUhqStLi","website_url":"https://parakeeto.com/blog/","image_url":"https://image.simplecastcdn.com/images/d09aac90-9842-4abc-b7b0-e564939fbb78/15b9d8f3-2a7c-4093-ac06-c11b2c37a036/3000x3000/app-logo-dark-1.jpg?aid=rss_feed","author":"Marcel Petitpas","episode_count":229,"summary":"Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more. If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.","last_synced_at":"2026-07-29T12:18:08.258325+00:00","page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616"},"episode":{"title":"PM/AM Time in Pricing, With Carson Pierce","slug":"pm-am-time-in-pricing-with-carson-pierce","published_at":"2026-01-28T02:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616/pm-am-time-in-pricing-with-carson-pierce","show_page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616","url":"https://parakeeto.com/blog/","audio_url":"https://chrt.fm/track/219EA1/afp-942741-injected.calisto.simplecastaudio.com/f59e2578-1756-4c62-9ba8-aacaf60e2b05/episodes/79e053e6-d6be-42ac-b562-318169b10b0c/audio/128/default.mp3?aid=rss_feed&awCollectionId=f59e2578-1756-4c62-9ba8-aacaf60e2b05&awEpisodeId=79e053e6-d6be-42ac-b562-318169b10b0c&feed=oUhqStLi","summary":"About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Carson Pierce to unpack one of the most persistent and misunderstood profit leaks in agencies: how account and project management time is priced (or not priced) into client work. Drawing on years of operational experience, they challenge the outdated belief that clients won’t pay for PM and AM effort and argue that the real issue is usually agency-side insecurity and weak pricing models. The conversation explores why PM and AM work is inherently difficult to track, how excluding it distorts metrics like average billable rate and utilization, and why many agencies unknowingly erode margins by treating these roles as overhead. Marcel and Carson break down two viable approaches to pricing PM and AM time—directly through scope or indirectly through margin targets—and explain when each makes sense based on the nature of the work. The episode closes with practical guidance on role design, delivery overhead vs. true overhead, and how agencies can structure pricing to protect profitability without creating unnecessary client friction.","meta_description":"About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Carson Pierce to unpack one of the most persistent and misun…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2167,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agency-profit-podcast-1151616/episodes/pm-am-time-in-pricing-with-carson-pierce/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616/pm-am-time-in-pricing-with-carson-pierce.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}