{"podcast":{"title":"The Agency Profit Podcast","slug":"the-agency-profit-podcast-1151616","podcast_index_feed_id":1151616,"rss_url":"https://feeds.simplecast.com/oUhqStLi","website_url":"https://parakeeto.com/blog/","image_url":"https://image.simplecastcdn.com/images/d09aac90-9842-4abc-b7b0-e564939fbb78/15b9d8f3-2a7c-4093-ac06-c11b2c37a036/3000x3000/app-logo-dark-1.jpg?aid=rss_feed","author":"Marcel Petitpas","episode_count":229,"summary":"Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more. If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.","last_synced_at":"2026-07-29T12:18:08.258325+00:00","page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616"},"episode":{"title":"How to Increase Your Price, With Casey Brown","slug":"how-to-increase-your-price-with-casey-brown","published_at":"2025-10-01T02:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616/how-to-increase-your-price-with-casey-brown","show_page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616","url":"https://parakeeto.com/blog/","audio_url":"https://chrt.fm/track/219EA1/afp-942741-injected.calisto.simplecastaudio.com/f59e2578-1756-4c62-9ba8-aacaf60e2b05/episodes/8815548c-1952-490c-a960-aec7d4b0b31c/audio/128/default.mp3?aid=rss_feed&awCollectionId=f59e2578-1756-4c62-9ba8-aacaf60e2b05&awEpisodeId=8815548c-1952-490c-a960-aec7d4b0b31c&feed=oUhqStLi","summary":"About This Episode In this episode of the Agency Profit Podcast, Marcel sits down with Casey Brown—bestselling author of Fearless Pricing and founder of Boost Pricing—to tackle the real hurdle agencies face after deciding to charge more: actually winning and defending higher prices with confidence. Casey explains why pricing lives at the intersection of data and psychology, and why mindset and sales execution often drive most of the ROI. Together they walk through practical moves you can use right away, from running a quarterly pricing meeting that tracks leading indicators like win rate and planned margin, to segmenting price-increase communications for different client types, to preparing your team with role-plays, objection handling, and value-first messaging. They also dig into packaging and contract mechanics, when to use fixed fees or abstracted T&M, and how to avoid filling excess capacity with discounted work. If you want clearer pricing decisions, stronger sales conversations, and better client profitability, this conversation gives you a simple playbook to charge—and earn—what your work is worth.","meta_description":"About This Episode In this episode of the Agency Profit Podcast, Marcel sits down with Casey Brown—bestselling author of Fearless Pricing and founder of B…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2875,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agency-profit-podcast-1151616/episodes/how-to-increase-your-price-with-casey-brown/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616/how-to-increase-your-price-with-casey-brown.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}