{"podcast":{"title":"The Agency Profit Podcast","slug":"the-agency-profit-podcast-1151616","podcast_index_feed_id":1151616,"rss_url":"https://feeds.simplecast.com/oUhqStLi","website_url":"https://parakeeto.com/blog/","image_url":"https://image.simplecastcdn.com/images/d09aac90-9842-4abc-b7b0-e564939fbb78/15b9d8f3-2a7c-4093-ac06-c11b2c37a036/3000x3000/app-logo-dark-1.jpg?aid=rss_feed","author":"Marcel Petitpas","episode_count":229,"summary":"Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more. If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.","last_synced_at":"2026-07-29T12:18:08.258325+00:00","page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616"},"episode":{"title":"How to be Profitable at Any Size, With Drew McLellan","slug":"how-to-be-profitable-at-any-size-with-drew-mclellan","published_at":"2026-02-11T02:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616/how-to-be-profitable-at-any-size-with-drew-mclellan","show_page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616","url":"https://parakeeto.com/blog/","audio_url":"https://chrt.fm/track/219EA1/afp-942741-injected.calisto.simplecastaudio.com/f59e2578-1756-4c62-9ba8-aacaf60e2b05/episodes/feb1cae5-9d59-4305-9d31-888986a29879/audio/128/default.mp3?aid=rss_feed&awCollectionId=f59e2578-1756-4c62-9ba8-aacaf60e2b05&awEpisodeId=feb1cae5-9d59-4305-9d31-888986a29879&feed=oUhqStLi","summary":"About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Drew McLellan, founder of Agency Management Institute, to unpack what profitability really looks like at different stages of agency growth. Drawing on decades of experience and financial data from more than 250 agencies, Drew explains why every agency can be profitable—regardless of size—and why many owners mistakenly believe their stage makes profitability impossible. Together, they explore common growth “breaking points,” the tradeoffs between lifestyle businesses and scalable firms, and why running an agency by the numbers is non-negotiable. From the realities of hiring, specialization, and management layers to how AI is reshaping what agencies should actually charge for, this conversation gives agency owners a grounded, experience-driven roadmap for building a more resilient, profitable business—without chasing hype or false benchmarks.","meta_description":"About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas is joined by Drew McLellan, founder of Agency Management Institute, to un…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2299,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agency-profit-podcast-1151616/episodes/how-to-be-profitable-at-any-size-with-drew-mclellan/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616/how-to-be-profitable-at-any-size-with-drew-mclellan.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}