{"podcast":{"title":"The Agency Profit Podcast","slug":"the-agency-profit-podcast-1151616","podcast_index_feed_id":1151616,"rss_url":"https://feeds.simplecast.com/oUhqStLi","website_url":"https://parakeeto.com/blog/","image_url":"https://image.simplecastcdn.com/images/d09aac90-9842-4abc-b7b0-e564939fbb78/15b9d8f3-2a7c-4093-ac06-c11b2c37a036/3000x3000/app-logo-dark-1.jpg?aid=rss_feed","author":"Marcel Petitpas","episode_count":229,"summary":"Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more. If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.","last_synced_at":"2026-07-29T12:18:08.258325+00:00","page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616"},"episode":{"title":"Growing Through M&A in the Age of AI, With Peter Lang","slug":"growing-through-m-a-in-the-age-of-ai-with-peter-lang","published_at":"2026-04-08T02:00:00+00:00","page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616/growing-through-m-a-in-the-age-of-ai-with-peter-lang","show_page_url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616","url":"https://parakeeto.com/blog/","audio_url":"https://chrt.fm/track/219EA1/afp-942741-injected.calisto.simplecastaudio.com/f59e2578-1756-4c62-9ba8-aacaf60e2b05/episodes/b5403bac-edf6-4467-b6f5-343af2b9b0e0/audio/128/default.mp3?aid=rss_feed&awCollectionId=f59e2578-1756-4c62-9ba8-aacaf60e2b05&awEpisodeId=b5403bac-edf6-4467-b6f5-343af2b9b0e0&feed=oUhqStLi","summary":"About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with entrepreneur and acquisition expert Peter Lang to unpack why mergers and acquisitions may be one of the most underused growth paths for agency owners. Drawing on his experience completing 21 transactions and helping other founders do the same, Peter explains why buying a business can often be faster and less risky than building equivalent cash flow from scratch—if you know how to approach diligence, structure, and integration. Together, he and Marcel explore the fears that keep founders from pursuing acquisitions, the importance of evaluating culture alongside financials, and why the combination of the Great Wealth Transfer and AI-driven market disruption is creating a massive window of opportunity for buyers. For agency owners curious about growth beyond organic sales, this episode offers a practical and thought-provoking look at how acquisition can become a powerful next step.","meta_description":"About this Episode In this episode of the Agency Profit Podcast, Marcel sits down with entrepreneur and acquisition expert Peter Lang to unpack why merger…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2798,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agency-profit-podcast-1151616/episodes/growing-through-m-a-in-the-age-of-ai-with-peter-lang/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agency-profit-podcast-1151616/growing-through-m-a-in-the-age-of-ai-with-peter-lang.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}