{"podcast":{"title":"The Agency Insider Show","slug":"the-agency-insider-show-7021946","podcast_index_feed_id":7021946,"rss_url":"https://anchor.fm/s/f8469864/podcast/rss","website_url":"https://www.pagetraffic.com","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/41553761/41553761-1719823111134-ee22f2e6e4ece.jpg","author":"Navneet Kaushal","episode_count":100,"summary":"Welcome to The Agency Insider Podcast, hosted by Navneet Kaushal, CEO of PageTraffic. Explore insider tips, strategies, and stories from the digital marketing and agency world. Each episode features conversations with industry leaders, successful entrepreneurs, and innovative thinkers, offering valuable insights and practical advice on SEO, marketing, and business growth. Whether you're an aspiring entrepreneur, seasoned marketer, or agency professional, tune in to elevate your skills and achieve success in the dynamic digital landscape.","last_synced_at":"2026-06-25T18:19:48.364915+00:00","page_url":"https://stenobird.com/podcast/the-agency-insider-show-7021946"},"episode":{"title":"From Rank 30 to #2: How Long-Tail Local SEO Doubled Case Volume | 20M Data Points with Eean Ovens","slug":"from-rank-30-to-2-how-long-tail-local-seo-doubled-case-volume-20m-data-points-with-eean-ovens","published_at":"2026-02-13T03:05:19+00:00","page_url":"https://stenobird.com/podcast/the-agency-insider-show-7021946/from-rank-30-to-2-how-long-tail-local-seo-doubled-case-volume-20m-data-points-with-eean-ovens","show_page_url":"https://stenobird.com/podcast/the-agency-insider-show-7021946","url":"https://podcasters.spotify.com/pod/show/navneet-kaushal/episodes/From-Rank-30-to-2-How-Long-Tail-Local-SEO-Doubled-Case-Volume--20M-Data-Points-with-Eean-Ovens-e3f0mu6","audio_url":"https://anchor.fm/s/f8469864/podcast/play/115415430/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-1-12%2F417985373-44100-2-4ad2d2291e57d.mp3","summary":"How do you take a law firm from rank 30 to #2 across an entire metro and double their case volume? Eean Ovens, CEO of Agency Assassins, has tested local SEO strategies across 2,000+ active campaigns with 20 million data points—and discovered that long-tail keywords are the secret revenue drivers most agencies completely ignore. In this episode of The Agency Insider Show, we break down: 🎯 THE CASE STUDY: - Law firm went from rank 30 → #2 for "law firm for car accident" across entire Denver metro - Case volume DOUBLED using long-tail keyword strategy - Client scaled from $15K/month to $25K/month 📊 THE DATA-DRIVEN INSIGHTS: - Why long-tail keywords drive more revenue than competitive head terms - The 160-keyword framework: branded, money keywords, and 100+ long-tail terms - Counterintuitive CTR truth: DECREASE traffic when rankings drop (not increase) - What 20 million data points reveal about Google Maps ranking - How to see algorithm changes 8 hours before they hit Facebook groups 🚀 SYSTEMS & SCALING: - From $2M bankruptcy to $1M agency: brutal lessons learned - "Everything is your job" - the mindset shift from CTO to CEO - Joy Hawkins' experimental approach to process vs. talent - Custom GPT architecture that removes guesswork from campaigns 🤖 AI & THE FUTURE: - Why local SEO is dodging AI's bullets (and how long it will last) - What businesses should do NOW to get recommended by LLMs - Optimizing for ChatGPT, Perplexity, and other AI search platforms Perfect for agency owners, local SEO practitioners, and anyone building data-driven, systematic operations 🎙️ ABOUT THE AGENCY INSIDER SHOW: Hosted by Navneet Kaushal, Founder & CEO of PageTraffic (23-year AI-first SEO agency serving 10,000+ clients across 36+ countries). We unpack what act…","meta_description":"How do you take a law firm from rank 30 to #2 across an entire metro and double their case volume? Eean Ovens, CEO of Agency Assassins, has tested local S…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4220,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-agency-insider-show-7021946/episodes/from-rank-30-to-2-how-long-tail-local-seo-doubled-case-volume-20m-data-points-with-eean-ovens/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-agency-insider-show-7021946/from-rank-30-to-2-how-long-tail-local-seo-doubled-case-volume-20m-data-points-with-eean-ovens.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}