{"podcast":{"title":"The Advanced Selling Podcast","slug":"the-advanced-selling-podcast-416744","podcast_index_feed_id":416744,"rss_url":"https://rss.buzzsprout.com/2517440.rss","website_url":"https://advancedsellingpodcast.com","image_url":"https://storage.buzzsprout.com/lhe3yj3av2n62adipexn00e48ymt?.jpg","author":"Bill Caskey and Bryan Neale: B2B Sales Trainers","episode_count":1115,"summary":"Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships. Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-advanced-selling-podcast-416744"},"episode":{"title":"The Identity Shift: From Labor to Leverage","slug":"the-identity-shift-from-labor-to-leverage","published_at":"2026-04-02T18:00:00+00:00","page_url":"https://stenobird.com/podcast/the-advanced-selling-podcast-416744/the-identity-shift-from-labor-to-leverage","show_page_url":"https://stenobird.com/podcast/the-advanced-selling-podcast-416744","url":"https://www.buzzsprout.com/2517440/episodes/18952189-the-identity-shift-from-labor-to-leverage.mp3","audio_url":"https://www.buzzsprout.com/2517440/episodes/18952189-the-identity-shift-from-labor-to-leverage.mp3","summary":"Send us Fan Mail In this solo episode, Bill Caskey continues his series on the Sales Identity Crisis — specifically, the shift from being a laborer to becoming a leverager. If your sales approach is built on effort alone — more calls, more hours, more hustle — you're operating on an old model that's nearly impossible to scale. Bill breaks down a better framework: Discover, Develop, Deploy. Find the assets you already have (client success stories, your personal story, your expertise), build th...","meta_description":"Send us Fan Mail In this solo episode, Bill Caskey continues his series on the Sales Identity Crisis — specifically, the shift from being a laborer to bec…","key_points":[],"chapters":[],"topics":[],"duration_seconds":268,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-advanced-selling-podcast-416744/episodes/the-identity-shift-from-labor-to-leverage/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-advanced-selling-podcast-416744/the-identity-shift-from-labor-to-leverage.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}