{"podcast":{"title":"The Advanced Selling Podcast","slug":"the-advanced-selling-podcast-416744","podcast_index_feed_id":416744,"rss_url":"https://rss.buzzsprout.com/2517440.rss","website_url":"https://advancedsellingpodcast.com","image_url":"https://storage.buzzsprout.com/lhe3yj3av2n62adipexn00e48ymt?.jpg","author":"Bill Caskey and Bryan Neale: B2B Sales Trainers","episode_count":1115,"summary":"Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships. Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-advanced-selling-podcast-416744"},"episode":{"title":"From Content to Conquest","slug":"from-content-to-conquest","published_at":"2026-02-24T00:00:00+00:00","page_url":"https://stenobird.com/podcast/the-advanced-selling-podcast-416744/from-content-to-conquest","show_page_url":"https://stenobird.com/podcast/the-advanced-selling-podcast-416744","url":"https://www.buzzsprout.com/2517440/episodes/18736256-from-content-to-conquest.mp3","audio_url":"https://www.buzzsprout.com/2517440/episodes/18736256-from-content-to-conquest.mp3","summary":"Send us Fan Mail Bill and Bryan are giving you a preview of the March 6th ASP Insider session — and it's one you don't want to miss. The topic is From Content to Conquest, but this isn't a social media training. It's about what you know, what you believe, and how you package your expertise so prospects say, \"I want to know more.\" Before diving into the March session, Bill and Bryan walk through the perspective shifts that have to happen first — because you can know exactly what to do and stil...","meta_description":"Send us Fan Mail Bill and Bryan are giving you a preview of the March 6th ASP Insider session — and it's one you don't want to miss. The topic is From Con…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1174,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-advanced-selling-podcast-416744/episodes/from-content-to-conquest/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-advanced-selling-podcast-416744/from-content-to-conquest.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}