{"podcast":{"title":"The Advanced Selling Podcast","slug":"the-advanced-selling-podcast-416744","podcast_index_feed_id":416744,"rss_url":"https://rss.buzzsprout.com/2517440.rss","website_url":"https://advancedsellingpodcast.com","image_url":"https://storage.buzzsprout.com/lhe3yj3av2n62adipexn00e48ymt?.jpg","author":"Bill Caskey and Bryan Neale: B2B Sales Trainers","episode_count":1115,"summary":"Bill Caskey and Bryan Neale deliver practical, no-nonsense sales training through their signature blend of humor, real-world insights, and actionable frameworks. Each episode tackles the challenges you face daily: prospecting, overcoming buyer resistance, pricing strategies, cold calling, deal coaching, and building long-term client relationships. Whether you're a sales professional, manager, or leader, you'll discover how to shift your mindset, leverage your natural talents, and create sustainable sales success. From mastering sales communication and handling RFPs to understanding buyer psychology and effective positioning, Bill and Bryan cover everything that actually works in modern B2B sales.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-advanced-selling-podcast-416744"},"episode":{"title":"Be the Guide Your Customers Are Craving","slug":"be-the-guide-your-customers-are-craving","published_at":"2026-02-06T19:00:00+00:00","page_url":"https://stenobird.com/podcast/the-advanced-selling-podcast-416744/be-the-guide-your-customers-are-craving","show_page_url":"https://stenobird.com/podcast/the-advanced-selling-podcast-416744","url":"https://www.buzzsprout.com/2517440/episodes/18637131-be-the-guide-your-customers-are-craving.mp3","audio_url":"https://www.buzzsprout.com/2517440/episodes/18637131-be-the-guide-your-customers-are-craving.mp3","summary":"Send us Fan Mail Bill Caskey explores the most important question in sales: What is your role in the buyer-seller dance? In this solo episode, Bill breaks down the Guide Model—a three-part framework that transforms how you show up with customers. Instead of selling to people who don't need what you offer, you become the guide that customers are craving. If you've ever wondered why buyers don't trust you or why price becomes the sticking point, this episode reveals what's really happening—and ...","meta_description":"Send us Fan Mail Bill Caskey explores the most important question in sales: What is your role in the buyer-seller dance? In this solo episode, Bill breaks…","key_points":[],"chapters":[],"topics":[],"duration_seconds":421,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-advanced-selling-podcast-416744/episodes/be-the-guide-your-customers-are-craving/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-advanced-selling-podcast-416744/be-the-guide-your-customers-are-craving.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}