{"podcast":{"title":"The Adonis Effect","slug":"the-adonis-effect-7220544","podcast_index_feed_id":7220544,"rss_url":"https://media.rss.com/adonis-media/feed.xml","website_url":"https://rss.com/podcasts/adonis-media","image_url":"https://media.rss.com/adonis-media/20250219_120223_b5931a38c684c1f18d0d0044d286322e.png","author":"Chloe Buntin & Derek Buntin","episode_count":66,"summary":"The Adonis Effect explores the art and science of transformation in the world of marketing and business growth. Just as the Adonis butterfly symbolises evolution and beauty, this podcast delves into how brands can break through their limits, scale strategically, and create extraordinary impact. Join us as we uncover the strategies, stories, and data-driven insights that empower businesses to transform and thrive. Whether you're a business leader, marketer, or entrepreneur, discover how to harness The Adonis Effect to take your vision to new heights.","last_synced_at":"2026-06-04T18:18:16.940090+00:00","page_url":"https://stenobird.com/podcast/the-adonis-effect-7220544"},"episode":{"title":"Your B2B Marketing is Failing (How to Build a Revenue Engine)","slug":"your-b2b-marketing-is-failing-how-to-build-a-revenue-engine","published_at":"2026-04-02T08:00:00+00:00","page_url":"https://stenobird.com/podcast/the-adonis-effect-7220544/your-b2b-marketing-is-failing-how-to-build-a-revenue-engine","show_page_url":"https://stenobird.com/podcast/the-adonis-effect-7220544","url":"https://rss.com/podcasts/adonis-media/2679505","audio_url":"https://content.rss.com/episodes/301869/2679505/adonis-media/2026_04_01_03_31_05_c1ddb95b-0589-474d-a792-85efd85ce2e9.mp3","summary":"Most B2B companies don’t have a marketing problem - they have a revenue problem. If your marketing team feels busy but your revenue isn't moving, you are likely suffering from a lack of alignment. In this episode of The Adonis Effect, Chloe and Derek break down why typical lead generation fails and how to build a revenue system that actually scales your business to $3M and beyond. In this episode, you'll learn: The MQL Trap: Why generating more leads often results in \"rubbish\" prospects that never convert. The Power of ICP: How a precise Ideal Customer Profile saves time, money, and eliminates \"tire kickers\" Revenue Alignment: Why marketing and sales must operate as a single revenue team to drive predictable growth. Authority Signals: Using E-E-A-T content and \"Answer Engines\" (AI) to become the first choice for high-value buyers. The Exit Strategy: Why your marketing systems today determine if your business can be sold in 5 years ------------------------------------------------ SUBSCRIBE TO THE PODCAST & NEVER MISS AN EPISODE! ⬇️ 🎧 Listen on your preferred platform: Spotify | Apple Podcasts | YouTube | Castbox | Podcast Addict 🌐 Looking to grow your brand? Check us out 👉🏽 https://www.adonis.media Resources & Tools: Adonis Learning Centre Follow Adonis Media's Socials: LinkedIn | Instagram | Facebook | X | Youtube | Tiktok","meta_description":"Most B2B companies don’t have a marketing problem - they have a revenue problem. If your marketing team feels busy but your revenue isn't moving, you are…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1602,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-adonis-effect-7220544/episodes/your-b2b-marketing-is-failing-how-to-build-a-revenue-engine/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-adonis-effect-7220544/your-b2b-marketing-is-failing-how-to-build-a-revenue-engine.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}