{"podcast":{"title":"That Will Nevr Work Podcast","slug":"that-will-nevr-work-podcast-518078","podcast_index_feed_id":518078,"rss_url":"https://www.spreaker.com/show/4097623/episodes/feed","website_url":"https://www.spreaker.com/show/that-will-nevr-work-podcast_1","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/223daa874435c8fef486b5b70574341e.jpg","author":"Maurice D. Chism, Sr.","episode_count":583,"summary":"Inspiration for Dreamers. Strategy for Doers. Welcome to the That Will Nevr Work Podcast — where purpose-driven entrepreneurs, bold dreamers, and relentless creators come to transform \"impossible\" into their next breakthrough. Hosted by Maurice Chism — award-winning podcaster, business strategist, and coach — this podcast is your go-to space for raw conversations, practical wisdom, and stories that defy the odds. Each episode dives into the mindset shifts, business strategies, and real-life lessons behind the journeys of successful entrepreneurs, visionaries, and changemakers who were once told, \"That will nevr work.\" Whether you're launching a podcast, growing a brand, pivoting careers, or searching for your \"why,\" this show delivers the clarity, courage, and community you need to take your next step with confidence. And the conversation doesn't stop when the episode ends. The WYN Inner Circle — Maurice's exclusive community on Skool — is where listeners go deeper, connect with other purpose-driven builders, and put the podcast into practice. Real community. Real accountability. Real transformation. Expect authentic interviews, solo episodes packed with entrepreneurial insight, a…","last_synced_at":"2026-07-30T22:18:00.599872+00:00","page_url":"https://stenobird.com/podcast/that-will-nevr-work-podcast-518078"},"episode":{"title":"S7|G31 Kill the Avatar with Rachel Allen","slug":"s7-g31-kill-the-avatar-with-rachel-allen","published_at":"2026-07-10T11:00:02+00:00","page_url":"https://stenobird.com/podcast/that-will-nevr-work-podcast-518078/s7-g31-kill-the-avatar-with-rachel-allen","show_page_url":"https://stenobird.com/podcast/that-will-nevr-work-podcast-518078","url":"https://www.spreaker.com/episode/s7-g31-kill-the-avatar-with-rachel-allen--72758899","audio_url":"https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/72758899/s7_g31_kill_the_avatar_with_rachel_allen.mp3","summary":"You sat down. You built a client avatar. You gave them a name, a coffee order, a favorite weekend activity. Congratulations — you made an imaginary friend, not a marketing strategy. In this episode of That Will Nevr Work, Maurice sits down with Rachel Allen — founder of Bolt from the Blue Copywriting, fractional CMO, and a 17-year veteran of making words make money for clients in 21-plus countries. Rachel's path to this work was anything but conventional: she dropped out of college, moved to Hong Kong with $200, and discovered almost by accident that people would actually pay her to write — turning a $3.25 first gig into a career writing for some of the biggest names in entrepreneurship, influencers, brick-and-mortar businesses, and nonprofits around the world. Today, Rachel is known for one gloriously unpopular opinion: the client avatar — that staple exercise of nearly every marketing course — is not a strategic tool, it's an imaginary friend, and most businesses are quietly sabotaging their own marketing by building one. In this conversation, Rachel and Maurice dig into: Why demographics alone tell you nothing about what actually drives a buying decision The \"sweet spot\" framework — where your real best customers actually live How to uncover the worries and motivations keeping your customers up at 3 a.m. Rachel's transformation story — from a $3.25 writing gig to a global fractional CMO career Why positioning is the central cog that makes everything else in marketing work How to write the thing that really matters — your book, your podcast, your legacy content — with both purpose and strategy This one is for every entrepreneur who has a client avatar sitting in a folder somewhere, gathering dust, doing absolutely nothing for their business. 🌐 Website: https://www.bo…","meta_description":"You sat down. You built a client avatar. You gave them a name, a coffee order, a favorite weekend activity. Congratulations — you made an imaginary friend…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1512,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/that-will-nevr-work-podcast-518078/episodes/s7-g31-kill-the-avatar-with-rachel-allen/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/that-will-nevr-work-podcast-518078/s7-g31-kill-the-avatar-with-rachel-allen.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}