{"podcast":{"title":"That Will Nevr Work Podcast","slug":"that-will-nevr-work-podcast-518078","podcast_index_feed_id":518078,"rss_url":"https://www.spreaker.com/show/4097623/episodes/feed","website_url":"https://www.spreaker.com/show/that-will-nevr-work-podcast_1","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/223daa874435c8fef486b5b70574341e.jpg","author":"Maurice D. Chism, Sr.","episode_count":583,"summary":"Inspiration for Dreamers. Strategy for Doers. Welcome to the That Will Nevr Work Podcast — where purpose-driven entrepreneurs, bold dreamers, and relentless creators come to transform \"impossible\" into their next breakthrough. Hosted by Maurice Chism — award-winning podcaster, business strategist, and coach — this podcast is your go-to space for raw conversations, practical wisdom, and stories that defy the odds. Each episode dives into the mindset shifts, business strategies, and real-life lessons behind the journeys of successful entrepreneurs, visionaries, and changemakers who were once told, \"That will nevr work.\" Whether you're launching a podcast, growing a brand, pivoting careers, or searching for your \"why,\" this show delivers the clarity, courage, and community you need to take your next step with confidence. And the conversation doesn't stop when the episode ends. The WYN Inner Circle — Maurice's exclusive community on Skool — is where listeners go deeper, connect with other purpose-driven builders, and put the podcast into practice. Real community. Real accountability. Real transformation. Expect authentic interviews, solo episodes packed with entrepreneurial insight, a…","last_synced_at":"2026-07-30T22:18:00.599872+00:00","page_url":"https://stenobird.com/podcast/that-will-nevr-work-podcast-518078"},"episode":{"title":"S7|G17 Turn Words Into Wealth with Aurora Winter","slug":"s7-g17-turn-words-into-wealth-with-aurora-winter","published_at":"2026-05-20T11:00:03+00:00","page_url":"https://stenobird.com/podcast/that-will-nevr-work-podcast-518078/s7-g17-turn-words-into-wealth-with-aurora-winter","show_page_url":"https://stenobird.com/podcast/that-will-nevr-work-podcast-518078","url":"https://www.spreaker.com/episode/s7-g17-turn-words-into-wealth-with-aurora-winter--71717659","audio_url":"https://dts.podtrac.com/redirect.mp3/api.spreaker.com/download/episode/71717659/s7_g17_turn_words_into_wealth_with_aurora_winter.mp3","summary":"What if the most powerful business strategy available to you isn't a funnel, a framework, or a new platform — but the story you've been sitting on, the book you haven't written, and the message you haven't yet been brave enough to say out loud? In this episode of That Will Nevr Work, host Maurice sits down with Aurora Winter, MBA — multi-award-winning author of 10 books, former television executive and producer, serial entrepreneur, media strategist, and founder of Same Page Publishing — for one of the most sweeping and deeply personal conversations about authority, storytelling, and legacy-building we have ever featured on this show. Aurora left a lucrative TV career, survived the sudden death of her husband at 33 while raising their young son alone, and transformed that entire journey into a body of work that has helped CEOs, founders, attorneys, and thought leaders achieve #1 Amazon bestseller status, build seven-figure brands, and create the kind of authority that makes premium clients come to them. In this episode, you'll discover: What a Million-Dollar Message is — and why clarity outearns genius every time Why your book is the single most powerful marketing and authority tool available to you — and how to write it even if you don't have time to write The Spoken Author™ method — how busy leaders and founders create polished, powerful books through strategic conversation The Strategic Showrunner™ framework — how thinking like a TV producer transforms the way you build your brand How Aurora turned personal grief and career reinvention into a mission that has helped thousands build legacy-level brands If you have expertise, a story, or a message — and you haven't yet built the authority platform to match it — this episode is the call to action you've been waiting fo…","meta_description":"What if the most powerful business strategy available to you isn't a funnel, a framework, or a new platform — but the story you've been sitting on, the bo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1582,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/that-will-nevr-work-podcast-518078/episodes/s7-g17-turn-words-into-wealth-with-aurora-winter/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/that-will-nevr-work-podcast-518078/s7-g17-turn-words-into-wealth-with-aurora-winter.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}