{"podcast":{"title":"That Super Show","slug":"that-super-show-7318065","podcast_index_feed_id":7318065,"rss_url":"https://feeds.captivate.fm/thatsupershow/","website_url":"https://thatsuper.show","image_url":"https://artwork.captivate.fm/bb6208e2-953a-40f8-8342-42d1c9debbd3/eVh-dKGhdQ9iy1CkQRpYgni9.jpg","author":"Neil Benson & Sarah Penn","episode_count":31,"summary":"That Super Show brings you the latest news, insights and industry interviews to help Australian superannuation professionals improve retirement outcomes for Australians. Hosted by Sarah Penn, CEO of Mayflower Consulting, and Neil Benson, CEO of Superware.","last_synced_at":"2026-07-30T12:21:57.908940+00:00","page_url":"https://stenobird.com/podcast/that-super-show-7318065"},"episode":{"title":"Competitive Flows and Adviser Influence: Dissecting Australia’s Super Landscape with David Bell","slug":"competitive-flows-and-adviser-influence-dissecting-australia-s-super-landscape-with-david-bell","published_at":"2026-03-23T23:00:00+00:00","page_url":"https://stenobird.com/podcast/that-super-show-7318065/competitive-flows-and-adviser-influence-dissecting-australia-s-super-landscape-with-david-bell","show_page_url":"https://stenobird.com/podcast/that-super-show-7318065","url":"https://thatsuper.show/21","audio_url":"https://episodes.captivate.fm/episode/9abd2ad3-5ba9-4d34-8884-0c6d0c61259f.mp3","summary":"#21. Co-hosts Sarah Penn and Neil Benson host David Bell, Executive Director at Conexus Institute. Highlights Industry growth: Superannuation assets grew by 12% last year, mostly from strong investment returns. Four funds are now “mega funds” with over $200 billion AUM. Mergers and consolidation: Fund mergers continue to shape the sector. Aware’s merger with TelstraSuper tipped it into mega fund status. Flow dynamics: Natural flows (member contributions) are steady, but competitive flows are increasingly advisor-led with platforms gaining pace. Advisor-driven switching: More than half of asset switches are now influenced by advisers, with platforms offering efficiency and adviser-friendly features. Marketing spend: Funds increased marketing by 10%, but there's little evidence it’s driving competitive inflows. Most spend is defensive—trying to stem outflows. Retirement focus: Demographics highlight 40% of assets held by members 55+. Funds are investing in retirement products and guidance, but competitive barriers remain for retaining members approaching retirement. SMSF trends: SMSFs are seeing net growth and most are established without a formal adviser. But there’s also a flow back as members tire of administration. Future landscape: The sector is heading for more mega funds and continued consolidation. Launching new funds is possible, but achieving scale remains a decades-long effort. Key takeaway: Sector priorities are shifting towards retirement, adviser functionality, and efficiency—but core flows, consolidation, and operational differentiation remain fundamental for fund leaders. Bonus: Blame marketing? Absolutely ! Chapters 00:41 - Introduction to Dr. David Bell and the Connexus Institute 07:32 - Exploring Competitive Flows in the Superannuation Industry 11:41 -…","meta_description":"#21. Co-hosts Sarah Penn and Neil Benson host David Bell, Executive Director at Conexus Institute. Highlights Industry growth: Superannuation assets grew…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2726,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/that-super-show-7318065/episodes/competitive-flows-and-adviser-influence-dissecting-australia-s-super-landscape-with-david-bell/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/that-super-show-7318065/competitive-flows-and-adviser-influence-dissecting-australia-s-super-landscape-with-david-bell.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}