{"podcast":{"title":"TechVibe Pittsburgh","slug":"techvibe-pittsburgh-7066476","podcast_index_feed_id":7066476,"rss_url":"https://feeds.libsyn.com/543637/rss","website_url":"https://sites.libsyn.com/543637","image_url":"https://static.libsyn.com/p/assets/0/b/b/f/0bbfbb48a5c5597427a2322813b393ee/TechVibe_Pittsburgh-20240918-axy49m78a6.png","author":"Jonathan Kersting","episode_count":208,"summary":"Curious about Pittsburgh's growing technology and innovation industry and the opportunities it has for you? This podcast gives you a front-row seat to the companies, people, and institutions that are making Pittsburgh's tech industry thrive. Discover the newest tech startups emerging from Pittsburgh; Meet dynamic entrepreneurs driving innovation and creating a rich landscape for tech company growth; and Stay on top of the latest trends from recognized industry experts and thought leaders. Audrey Russo and Jonathan Kersting of the Pittsburgh Technology Council have interviewed thousands of tech entrepreneurs and business experts across the tPittsburgh region's tech and innovation ecosystem. Get an inside look at the companies, people, and trends that are making Pittsburgh a worldwide center of technology innovation. Start by diving into Pittsburgh's tech ecosystem with a fan-favorite episode: \"Meet the New Head of CMU's Machine Learning Department.\" Don't miss out—click to listen now! TechVibe Pittsburgh is produced by the Pittsburgh Technology Council to explore the Pittsburgh region's technology, entrepreneurial and innovation ecosystem. Tune in Sundays at 6 AM 10 100.1 FM AM 102…","last_synced_at":"2026-06-09T10:19:21.681359+00:00","page_url":"https://stenobird.com/podcast/techvibe-pittsburgh-7066476"},"episode":{"title":"TechVibe's Marketing Mash Up Rewind: Has the Marketing Funnel Collapsed?","slug":"techvibe-s-marketing-mash-up-rewind-has-the-marketing-funnel-collapsed","published_at":"2026-05-12T18:43:00+00:00","page_url":"https://stenobird.com/podcast/techvibe-pittsburgh-7066476/techvibe-s-marketing-mash-up-rewind-has-the-marketing-funnel-collapsed","show_page_url":"https://stenobird.com/podcast/techvibe-pittsburgh-7066476","url":"https://fc989b6d-a58a-4abc-a334-2e451691a749.libsyn.com/techvibes-marketing-mash-up-rewind-has-the-marketing-funnel-collapsed","audio_url":"https://traffic.libsyn.com/secure/fc989b6d-a58a-4abc-a334-2e451691a749/MashUp_Funnel.mp4?dest-id=4686337","summary":"Is the marketing funnel dead... or has it simply mutated into something far messier? In this episode of Techvibe's Mash Up Rewind , Jonathan Kersting of the Pittsburgh Technology Council and Cooper Munroe of the Motherhood unpack one of the biggest questions facing marketers today: has the traditional funnel collapsed into a maze of search, social, AI, Reddit, reviews, referrals, and word-of-mouth? What follows is a lively, candid conversation with marketers, founders, and business leaders wrestling with how people actually make decisions now. From the rise of \"shopping media\" and the growing distrust of polished brand messaging to the surprising influence of Reddit, AI search, and niche community conversations, this episode explores how customer journeys have become more fragmented, less predictable, and much harder to measure. The group digs into why B2B buying paths are especially long and tangled, why attribution can feel almost impossible, and how buyers now arrive more \"pre-educated\" than ever, even if some of that education is incomplete or flat-out wrong. Along the way, the discussion surfaces practical insights around content freshness, brand authenticity, schema tags, Google Ads, and why simply showing up in more places is no longer enough. If today's funnel feels more like Plinko than a straight path to conversion, this episode explains why, and what marketers can do about it. The Pittsburgh Technology Council produces TechVibe to explore Pittsburgh's technology industry.","meta_description":"Is the marketing funnel dead... or has it simply mutated into something far messier? In this episode of Techvibe's Mash Up Rewind , Jonathan Kersting of t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":785,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/techvibe-pittsburgh-7066476/episodes/techvibe-s-marketing-mash-up-rewind-has-the-marketing-funnel-collapsed/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/techvibe-pittsburgh-7066476/techvibe-s-marketing-mash-up-rewind-has-the-marketing-funnel-collapsed.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}