{"podcast":{"title":"Talking Tactics","slug":"talking-tactics-6399040","podcast_index_feed_id":6399040,"rss_url":"https://feeds.simplecast.com/TW3wUdsO","website_url":"https://talking-tactics.simplecast.com","image_url":"https://image.simplecastcdn.com/images/6ad2ccee-cab7-4e69-b49f-f9a0930c47aa/dab2f33e-d9d8-4c1a-843c-351f0fe104f6/3000x3000/talking-20tactics-20cover-20art.jpg?aid=rss_feed","author":"Dayana Kibilds, Safaniya Stevenson","episode_count":78,"summary":"Every game-changing tactic starts with a spark — that moment when someone notices something others missed, asks a different question, or sees a pattern hiding in plain sight. Talking Tactics celebrates these flashes of genius in higher education wherever they come from: the work-study student yapping in the commons, an admissions counselor pulling a late night, or the frazzled enrollment coordinator juggling a million tasks before noon. We explore both the insight AND the action, how a single observation became a tactic that delivered real results. We’ll even look at tactics that were a flop but led to an even greater comeback. Talking Tactics is hosted by Safaniya Stevenson and is a proud member of the Enrollify Podcast Network.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/talking-tactics-6399040"},"episode":{"title":"Ep. 72: Beyond the Tagline: Building Purpose-Driven Systems","slug":"ep-72-beyond-the-tagline-building-purpose-driven-systems","published_at":"2026-04-02T15:21:43+00:00","page_url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-72-beyond-the-tagline-building-purpose-driven-systems","show_page_url":"https://stenobird.com/podcast/talking-tactics-6399040","url":"https://talking-tactics.simplecast.com/episodes/ep-72-beyond-the-tagline-building-purpose-driven-systems-qcbYW_wV","audio_url":"https://afp-232483-injected.calisto.simplecastaudio.com/0e7718ce-a9f3-4eec-ae5a-990837981e0f/episodes/7cf50a22-85f5-4321-b890-e0a7e3ba16cb/audio/128/default.mp3?aid=rss_feed&awCollectionId=0e7718ce-a9f3-4eec-ae5a-990837981e0f&awEpisodeId=7cf50a22-85f5-4321-b890-e0a7e3ba16cb&feed=TW3wUdsO","summary":"What happens when the brand is not the lead but the work is? In this episode of Talking Tactics, Safy sits down with Deneen Gillespie to unpack a bold shift from traditional branding to purpose-driven systems thinking. From navigating system-level marketing to redefining what “brand” actually means, this conversation challenges everything you thought you knew about building influence. You will hear how focusing on collective impact, not just creative, can unlock real results across institutions. If you have ever questioned whether your brand is actually doing its job, this one is for you.","meta_description":"What happens when the brand is not the lead but the work is? In this episode of Talking Tactics, Safy sits down with Deneen Gillespie to unpack a bold shi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1924,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/talking-tactics-6399040/episodes/ep-72-beyond-the-tagline-building-purpose-driven-systems/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-72-beyond-the-tagline-building-purpose-driven-systems.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}