{"podcast":{"title":"Talking Tactics","slug":"talking-tactics-6399040","podcast_index_feed_id":6399040,"rss_url":"https://feeds.simplecast.com/TW3wUdsO","website_url":"https://talking-tactics.simplecast.com","image_url":"https://image.simplecastcdn.com/images/6ad2ccee-cab7-4e69-b49f-f9a0930c47aa/dab2f33e-d9d8-4c1a-843c-351f0fe104f6/3000x3000/talking-20tactics-20cover-20art.jpg?aid=rss_feed","author":"Dayana Kibilds, Safaniya Stevenson","episode_count":78,"summary":"Every game-changing tactic starts with a spark — that moment when someone notices something others missed, asks a different question, or sees a pattern hiding in plain sight. Talking Tactics celebrates these flashes of genius in higher education wherever they come from: the work-study student yapping in the commons, an admissions counselor pulling a late night, or the frazzled enrollment coordinator juggling a million tasks before noon. We explore both the insight AND the action, how a single observation became a tactic that delivered real results. We’ll even look at tactics that were a flop but led to an even greater comeback. Talking Tactics is hosted by Safaniya Stevenson and is a proud member of the Enrollify Podcast Network.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/talking-tactics-6399040"},"episode":{"title":"Ep. 68: Is Storytelling Just a Buzzword? How Higher Ed Marketers Can Build Narrative That Actually Works","slug":"ep-68-is-storytelling-just-a-buzzword-how-higher-ed-marketers-can-build-narrative-that-actually-works","published_at":"2026-02-03T08:00:00+00:00","page_url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-68-is-storytelling-just-a-buzzword-how-higher-ed-marketers-can-build-narrative-that-actually-works","show_page_url":"https://stenobird.com/podcast/talking-tactics-6399040","url":"https://talking-tactics.simplecast.com/episodes/ep-68-is-storytelling-just-a-buzzword-how-higher-ed-marketers-can-build-narrative-that-actually-works-51fSS1gy","audio_url":"https://afp-232483-injected.calisto.simplecastaudio.com/0e7718ce-a9f3-4eec-ae5a-990837981e0f/episodes/a6234e50-241a-4755-acc9-eda7c2c35504/audio/128/default.mp3?aid=rss_feed&awCollectionId=0e7718ce-a9f3-4eec-ae5a-990837981e0f&awEpisodeId=a6234e50-241a-4755-acc9-eda7c2c35504&feed=TW3wUdsO","summary":"Storytelling is having a moment. But most brands are still telling stories that sound exactly the same. On this episode of Talking Tactics, Safy sits down with John Gorman, founder of Saint Orange, to unpack why “storytelling” has become marketing’s favorite buzzword and how it lost its edge along the way. They get into what actually separates storytelling from narrative and copywriting, why higher ed marketing has been sanded down to beige, and how playing it safe is quietly killing differentiation. From building lore without blowing up your institution to measuring whether a story is doing its job, this conversation is equal parts strategic, cultural, and refreshingly honest. If you’re a marketer who wants fewer buzzwords, better stories, and permission to take smarter creative risks, press play.","meta_description":"Storytelling is having a moment. But most brands are still telling stories that sound exactly the same. On this episode of Talking Tactics, Safy sits down…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1527,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/talking-tactics-6399040/episodes/ep-68-is-storytelling-just-a-buzzword-how-higher-ed-marketers-can-build-narrative-that-actually-works/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-68-is-storytelling-just-a-buzzword-how-higher-ed-marketers-can-build-narrative-that-actually-works.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}