{"podcast":{"title":"Talking Tactics","slug":"talking-tactics-6399040","podcast_index_feed_id":6399040,"rss_url":"https://feeds.simplecast.com/TW3wUdsO","website_url":"https://talking-tactics.simplecast.com","image_url":"https://image.simplecastcdn.com/images/6ad2ccee-cab7-4e69-b49f-f9a0930c47aa/dab2f33e-d9d8-4c1a-843c-351f0fe104f6/3000x3000/talking-20tactics-20cover-20art.jpg?aid=rss_feed","author":"Dayana Kibilds, Safaniya Stevenson","episode_count":78,"summary":"Every game-changing tactic starts with a spark — that moment when someone notices something others missed, asks a different question, or sees a pattern hiding in plain sight. Talking Tactics celebrates these flashes of genius in higher education wherever they come from: the work-study student yapping in the commons, an admissions counselor pulling a late night, or the frazzled enrollment coordinator juggling a million tasks before noon. We explore both the insight AND the action, how a single observation became a tactic that delivered real results. We’ll even look at tactics that were a flop but led to an even greater comeback. Talking Tactics is hosted by Safaniya Stevenson and is a proud member of the Enrollify Podcast Network.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/talking-tactics-6399040"},"episode":{"title":"Ep. 59: Risky or Rewarding? Bold Design Lessons for Education Marketing","slug":"ep-59-risky-or-rewarding-bold-design-lessons-for-education-marketing","published_at":"2025-09-30T07:00:00+00:00","page_url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-59-risky-or-rewarding-bold-design-lessons-for-education-marketing","show_page_url":"https://stenobird.com/podcast/talking-tactics-6399040","url":"https://talking-tactics.simplecast.com/episodes/ep-59-risky-or-rewarding-bold-design-lessons-for-education-marketing-ogukeAaI","audio_url":"https://afp-232483-injected.calisto.simplecastaudio.com/0e7718ce-a9f3-4eec-ae5a-990837981e0f/episodes/a719206d-6c71-4c5d-9874-258fcc791e23/audio/128/default.mp3?aid=rss_feed&awCollectionId=0e7718ce-a9f3-4eec-ae5a-990837981e0f&awEpisodeId=a719206d-6c71-4c5d-9874-258fcc791e23&feed=TW3wUdsO","summary":"Most higher ed campaigns play it safe—and end up milk toast. In this episode of Talking Tactics, Safaniya Stevenson sits down with Baldwin&’s Ashley Yetman and Emily Watson to unpack why bold ideas beget bold design. Partnering with the North Carolina School Board Association on a hearts & minds campaign, they leaned into disarming nostalgic illustrations and creator collaborations to humanize messaging. They reveal how taking creative risks can unite communities, energize audiences, and spark real impact in education marketing.","meta_description":"Most higher ed campaigns play it safe—and end up milk toast. In this episode of Talking Tactics, Safaniya Stevenson sits down with Baldwin&’s Ashley Yetma…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1845,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/talking-tactics-6399040/episodes/ep-59-risky-or-rewarding-bold-design-lessons-for-education-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-59-risky-or-rewarding-bold-design-lessons-for-education-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}