{"podcast":{"title":"Talking Tactics","slug":"talking-tactics-6399040","podcast_index_feed_id":6399040,"rss_url":"https://feeds.simplecast.com/TW3wUdsO","website_url":"https://talking-tactics.simplecast.com","image_url":"https://image.simplecastcdn.com/images/6ad2ccee-cab7-4e69-b49f-f9a0930c47aa/dab2f33e-d9d8-4c1a-843c-351f0fe104f6/3000x3000/talking-20tactics-20cover-20art.jpg?aid=rss_feed","author":"Dayana Kibilds, Safaniya Stevenson","episode_count":78,"summary":"Every game-changing tactic starts with a spark — that moment when someone notices something others missed, asks a different question, or sees a pattern hiding in plain sight. Talking Tactics celebrates these flashes of genius in higher education wherever they come from: the work-study student yapping in the commons, an admissions counselor pulling a late night, or the frazzled enrollment coordinator juggling a million tasks before noon. We explore both the insight AND the action, how a single observation became a tactic that delivered real results. We’ll even look at tactics that were a flop but led to an even greater comeback. Talking Tactics is hosted by Safaniya Stevenson and is a proud member of the Enrollify Podcast Network.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/talking-tactics-6399040"},"episode":{"title":"Ep. 53: Driving Alumni Engagement with Digital Downloads","slug":"ep-53-driving-alumni-engagement-with-digital-downloads","published_at":"2025-06-10T07:00:00+00:00","page_url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-53-driving-alumni-engagement-with-digital-downloads","show_page_url":"https://stenobird.com/podcast/talking-tactics-6399040","url":"https://talking-tactics.simplecast.com/episodes/ep-53-driving-alumni-engagement-with-digital-downloads-mOURs3K9","audio_url":"https://afp-232483-injected.calisto.simplecastaudio.com/0e7718ce-a9f3-4eec-ae5a-990837981e0f/episodes/55fe39b9-5520-4270-a7fa-5a282bce414c/audio/128/default.mp3?aid=rss_feed&awCollectionId=0e7718ce-a9f3-4eec-ae5a-990837981e0f&awEpisodeId=55fe39b9-5520-4270-a7fa-5a282bce414c&feed=TW3wUdsO","summary":"What do planners, quizzes, and pumpkin stencils have in common? At Cornell, they’re powering growth in alumni engagement. In this episode of Talking Tactics, Sarina Alexander, lead graphic designer for Cornell’s advancement team, shares how her team grew digital downloads fivefold — sparking a 40% increase in email clicks and doubling alumni engagement in just three years. From ideation to execution, Sarina breaks down what’s working (and what’s not), and how you can steal a page from Cornell’s playbook to boost engagement at your institution.","meta_description":"What do planners, quizzes, and pumpkin stencils have in common? At Cornell, they’re powering growth in alumni engagement. In this episode of Talking Tacti…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1431,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/talking-tactics-6399040/episodes/ep-53-driving-alumni-engagement-with-digital-downloads/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-53-driving-alumni-engagement-with-digital-downloads.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}