{"podcast":{"title":"Talking Tactics","slug":"talking-tactics-6399040","podcast_index_feed_id":6399040,"rss_url":"https://feeds.simplecast.com/TW3wUdsO","website_url":"https://talking-tactics.simplecast.com","image_url":"https://image.simplecastcdn.com/images/6ad2ccee-cab7-4e69-b49f-f9a0930c47aa/dab2f33e-d9d8-4c1a-843c-351f0fe104f6/3000x3000/talking-20tactics-20cover-20art.jpg?aid=rss_feed","author":"Dayana Kibilds, Safaniya Stevenson","episode_count":78,"summary":"Every game-changing tactic starts with a spark — that moment when someone notices something others missed, asks a different question, or sees a pattern hiding in plain sight. Talking Tactics celebrates these flashes of genius in higher education wherever they come from: the work-study student yapping in the commons, an admissions counselor pulling a late night, or the frazzled enrollment coordinator juggling a million tasks before noon. We explore both the insight AND the action, how a single observation became a tactic that delivered real results. We’ll even look at tactics that were a flop but led to an even greater comeback. Talking Tactics is hosted by Safaniya Stevenson and is a proud member of the Enrollify Podcast Network.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/talking-tactics-6399040"},"episodes":[{"title":"Ep. 75: Stop Marketing Amenities. 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generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-71-how-pretzels-became-one-of-higher-ed-s-most-memorable-enrollment-marketing-campaigns.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep. 70: Fun, Strategy & Fur: Rethinking Mascot Rebranding in Higher 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-69-collaborate-curate-consolidate-fordham-s-approach-to-smarter-student-programming.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep. 68: Is Storytelling Just a Buzzword? 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The Culture Check Higher Ed Marketers Can’t Skip","slug":"ep-66-is-your-campus-ready-for-employee-advocacy-the-culture-check-higher-ed-marketers-can-t-skip","published_at":"2026-01-06T08:00:00+00:00","page_url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-66-is-your-campus-ready-for-employee-advocacy-the-culture-check-higher-ed-marketers-can-t-skip","url":"https://talking-tactics.simplecast.com/episodes/ep-66-is-your-campus-ready-for-employee-advocacy-the-culture-check-higher-ed-marketers-cant-skip-a8I18q_j","duration_seconds":2528,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/talking-tactics-6399040/episodes/ep-66-is-your-campus-ready-for-employee-advocacy-the-culture-check-higher-ed-marketers-can-t-skip/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-66-is-your-campus-ready-for-employee-advocacy-the-culture-check-higher-ed-marketers-can-t-skip.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep. 65: How Indigenous Values Can Transform Enrollment Strategies","slug":"ep-65-how-indigenous-values-can-transform-enrollment-strategies","published_at":"2025-12-23T08:00:00+00:00","page_url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-65-how-indigenous-values-can-transform-enrollment-strategies","url":"https://talking-tactics.simplecast.com/episodes/ep-65-how-indigenous-values-can-transform-enrollment-strategies-pONAOGTk","duration_seconds":1353,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/talking-tactics-6399040/episodes/ep-65-how-indigenous-values-can-transform-enrollment-strategies/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-65-how-indigenous-values-can-transform-enrollment-strategies.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep. 64: Going Vertical: When SEO Meets Social Video","slug":"ep-64-going-vertical-when-seo-meets-social-video","published_at":"2025-12-09T08:00:00+00:00","page_url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-64-going-vertical-when-seo-meets-social-video","url":"https://talking-tactics.simplecast.com/episodes/ep-64-going-vertical-when-seo-meets-social-video-gm9psn6H","duration_seconds":1223,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/talking-tactics-6399040/episodes/ep-64-going-vertical-when-seo-meets-social-video/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-64-going-vertical-when-seo-meets-social-video.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep. 63: From Likes to Leads: Finding Your Marketing Sweet Spot on LinkedIn","slug":"ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin","published_at":"2025-11-25T08:00:00+00:00","page_url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin","url":"https://talking-tactics.simplecast.com/episodes/ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin-4UTNP1hg","duration_seconds":1990,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/talking-tactics-6399040/episodes/ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-63-from-likes-to-leads-finding-your-marketing-sweet-spot-on-linkedin.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep. 62: Turning Keynotes Into Curriculum to Create Community Beyond the 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episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-62-turning-keynotes-into-curriculum-to-create-community-beyond-the-stage.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep. 61: New Game, New Rules, and Rewriting Student 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agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep. 59: Risky or Rewarding? Bold Design Lessons for Education Marketing","slug":"ep-59-risky-or-rewarding-bold-design-lessons-for-education-marketing","published_at":"2025-09-30T07:00:00+00:00","page_url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-59-risky-or-rewarding-bold-design-lessons-for-education-marketing","url":"https://talking-tactics.simplecast.com/episodes/ep-59-risky-or-rewarding-bold-design-lessons-for-education-marketing-ogukeAaI","duration_seconds":1845,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/talking-tactics-6399040/episodes/ep-59-risky-or-rewarding-bold-design-lessons-for-education-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-59-risky-or-rewarding-bold-design-lessons-for-education-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep. 58: Turning a Brand Transformation Into a Party","slug":"ep-58-turning-a-brand-transformation-into-a-party","published_at":"2025-09-16T07:00:00+00:00","page_url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-58-turning-a-brand-transformation-into-a-party","url":"https://talking-tactics.simplecast.com/episodes/ep-58-turning-a-brand-transformation-into-a-party-7e9_OECj","duration_seconds":2433,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/talking-tactics-6399040/episodes/ep-58-turning-a-brand-transformation-into-a-party/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-58-turning-a-brand-transformation-into-a-party.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]},{"title":"Ep. 57: Passing the Baton to Your New Host","slug":"ep-57-passing-the-baton-to-your-new-host","published_at":"2025-09-02T07:00:00+00:00","page_url":"https://stenobird.com/podcast/talking-tactics-6399040/ep-57-passing-the-baton-to-your-new-host","url":"https://talking-tactics.simplecast.com/episodes/ep-57-passing-the-baton-to-your-new-host-P9FsfR5M","duration_seconds":921,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/talking-tactics-6399040/episodes/ep-57-passing-the-baton-to-your-new-host/transcription-requests","description":"Idempotently request low-priority transcript generation for this 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