{"podcast":{"title":"Sweat Equity","slug":"sweat-equity-6662747","podcast_index_feed_id":6662747,"rss_url":"https://feeds.captivate.fm/sweat-equity-podcast/","website_url":"https://www.marketingexamined.com","image_url":"https://artwork.captivate.fm/a3cb2607-6754-44ab-b738-cef373a10800/wjkjrSF4_-zhMJ-FKYZpwpND.jpg","author":"Marketing Examined","episode_count":121,"summary":"Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.","last_synced_at":"2026-07-03T02:20:38.055852+00:00","page_url":"https://stenobird.com/podcast/sweat-equity-6662747"},"episode":{"title":"The Genius Who Forces Unknown Artists to Go Viral w/ Steve Cardigan","slug":"the-genius-who-forces-unknown-artists-to-go-viral-w-steve-cardigan","published_at":"2026-07-02T14:00:00+00:00","page_url":"https://stenobird.com/podcast/sweat-equity-6662747/the-genius-who-forces-unknown-artists-to-go-viral-w-steve-cardigan","show_page_url":"https://stenobird.com/podcast/sweat-equity-6662747","url":"https://www.marketingexamined.com","audio_url":"https://episodes.captivate.fm/episode/dc683866-c560-4841-80cc-bad9ca563047.mp3","summary":"The music industry has changed, but the artists who get it are winning. Steve Cardigan, founder of Putyouon Music Group, has built one of the most unique ecosystems in music — from curated playlists and events to a creative-led record label. In this episode, he breaks down what it really takes to make it in today's music landscape, from finding a repeatable piece of content that works to throwing events and booking artists. The ones keeping it simple are the ones crushing it. The strategies Steve shares go way beyond music. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1","meta_description":"The music industry has changed, but the artists who get it are winning. Steve Cardigan, founder of Putyouon Music Group, has built one of the most unique…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3344,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/sweat-equity-6662747/episodes/the-genius-who-forces-unknown-artists-to-go-viral-w-steve-cardigan/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/sweat-equity-6662747/the-genius-who-forces-unknown-artists-to-go-viral-w-steve-cardigan.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}