{"podcast":{"title":"Sweat Equity","slug":"sweat-equity-6662747","podcast_index_feed_id":6662747,"rss_url":"https://feeds.captivate.fm/sweat-equity-podcast/","website_url":"https://www.marketingexamined.com","image_url":"https://artwork.captivate.fm/a3cb2607-6754-44ab-b738-cef373a10800/wjkjrSF4_-zhMJ-FKYZpwpND.jpg","author":"Marketing Examined","episode_count":121,"summary":"Welcome to the best creative brainstorming session you've ever had. Hosts Alex Garcia & Brian Blum discuss the biggest marketing moves of the week and show you how you can implement these in your own business. Influencer marketing, growth marketing, content marketing - it's all here. Creativity. Breakdowns. Playbooks. Without the fluff.","last_synced_at":"2026-07-03T02:20:38.055852+00:00","page_url":"https://stenobird.com/podcast/sweat-equity-6662747"},"episode":{"title":"The Art Direction Playbook for Brands (From A to Z)","slug":"the-art-direction-playbook-for-brands-from-a-to-z","published_at":"2025-11-11T14:00:00+00:00","page_url":"https://stenobird.com/podcast/sweat-equity-6662747/the-art-direction-playbook-for-brands-from-a-to-z","show_page_url":"https://stenobird.com/podcast/sweat-equity-6662747","url":"https://www.marketingexamined.com","audio_url":"https://episodes.captivate.fm/episode/603d45cc-abe7-428e-8a1d-a554b439ff6e.mp3","summary":"Everyone's hyper-focused on art direction right now, but they're missing the point. It's not about copying cool aesthetics, it's about using art direction to build a world people can feel. Alex breaks down the four reasons why art direction matters in 2026 and why every design decision needs to be meaningful. He uses examples from Tyr's Maverick campaign, Bandit Running, House of Errors, and more. As always, appreciate you all listening. As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week. -------------------- WANT FREE GAME? Or just have a question for Brian & Alex? Submit your questions here: www.marketingexamined.com/podcast OR email us at podcast@marketingexamined.com -------------------- WATCH THE PODCAST ON YOUTUBE: For full video versions, and short highlights of every episode, head to https://www.youtube.com/@marketingexamined?sub_confirmation=1 NEWSLETTER: For growth playbooks, deep dives, and marketing case studies, get subscribed at www.marketingexamined.com -------------------- Follow Alex & Brian on Twitter and IG www.twitter.com/@alexgarcia_atx www.twitter.com/@brian_blum1","meta_description":"Everyone's hyper-focused on art direction right now, but they're missing the point. It's not about copying cool aesthetics, it's about using art direction…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1643,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/sweat-equity-6662747/episodes/the-art-direction-playbook-for-brands-from-a-to-z/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/sweat-equity-6662747/the-art-direction-playbook-for-brands-from-a-to-z.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}