{"podcast":{"title":"SunCast","slug":"suncast-47961","podcast_index_feed_id":47961,"rss_url":"https://feeds.captivate.fm/suncast/","website_url":"http://www.mysuncast.com","image_url":"https://artwork.captivate.fm/d35d69ce-3d46-4480-811f-75c88b4e0724/dZzXRIw7DbI8WmJioGhtg8Aq.png","author":"Nico Johnson","episode_count":955,"summary":"Nico Johnson takes you into conversations with those at the forefront of Renewable Energy. SunCast gives an inside look into what is happening in renewable energy. From conversations with the biggest Solar Panel manufacturers in the world to the small startups creating the future of renewable energy, such as carbon capture and battery technology breakthroughs. SunCast is dedicated to providing the knowledge, research, tools and expert guidance you need to understand, grow and be ahead of the curve in the fastest-growing markets in the world. Featuring over 800 conversations, Nico has interviewed people from Tesla, SolarCity, Trina Solar, Meyer Burger, Conergy, SunEdison, Energy Vault and even the US Government... to name a few. Covering topics such as Solar Power, Wind Energy, Batteries, Electric Vehicles, Carbon Capture, Finance, Hydrogen, and more. You can watch SunCast on YouTube: https://www.youtube.com/@SunCastMedia ...or view the full archive of SunCast episodes here: https://www.suncast.media/media/podcast","last_synced_at":"2026-07-07T18:19:28.354895+00:00","page_url":"https://stenobird.com/podcast/suncast-47961"},"episode":{"title":"910: Clean Energy Is Winning on Cost — So Why Is It Losing the Narrative? | Sammy Roth","slug":"910-clean-energy-is-winning-on-cost-so-why-is-it-losing-the-narrative-sammy-roth","published_at":"2026-03-17T14:15:00+00:00","page_url":"https://stenobird.com/podcast/suncast-47961/910-clean-energy-is-winning-on-cost-so-why-is-it-losing-the-narrative-sammy-roth","show_page_url":"https://stenobird.com/podcast/suncast-47961","url":"https://resourcelabs.co/suncast-episodes/910-clean-energy-is-winning-on-cost-so-why-is-it-losing-the-narrative-sammy-roth","audio_url":"https://episodes.captivate.fm/episode/e7782238-a04c-4e7e-8aa2-3ce54fa98ed7.mp3","summary":"Clean energy is winning on cost. Solar and storage are cheaper than ever. Deployment is accelerating. The economics are undeniable. So why does it still feel like the industry is losing the broader public narrative? In this live conversation, Nico Johnson sits down with journalist Sammy Roth to explore the gap between technical success and cultural influence. After more than a decade covering energy and climate for the Los Angeles Times , Sammy now writes the independent newsletter Climate-Colored Goggles , where he examines how media, identity, and storytelling shape the energy transition. Sammy argues that the challenge isn’t just policy or technology — it’s narrative. While clean energy has focused on cost curves and deployment, it has often underinvested in the cultural work required to build public trust, identity, and long-term support. This conversation digs into what the industry gets wrong about communication, why reacting to politics is a losing strategy, and what it would actually take to win the long-term cultural battle. And asking a bigger question: what if the clean energy industry is fighting the wrong battle? Expect to learn: 🔹 Why Sammy believes clean energy is losing a cultural battle, not just a political one 🔹 What the industry got wrong in communicating the Inflation Reduction Act 🔹 Why facts, economics, and climate science are not enough to win public support 🔹 How entertainment, sports, media, and advertising shape energy narratives over time This is a conversation about branding, belief, and what it will really take to make clean energy feel as essential and American as the incumbents it is trying to replace. Listen in. Are there other technologies you’ve scouted on the frontlines of the Clean Energy Revolution that you think we should be cover…","meta_description":"Clean energy is winning on cost. Solar and storage are cheaper than ever. Deployment is accelerating. The economics are undeniable. So why does it still f…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1500,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/suncast-47961/episodes/910-clean-energy-is-winning-on-cost-so-why-is-it-losing-the-narrative-sammy-roth/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/suncast-47961/910-clean-energy-is-winning-on-cost-so-why-is-it-losing-the-narrative-sammy-roth.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}