{"podcast":{"title":"Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue","slug":"subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318","podcast_index_feed_id":6583318,"rss_url":"https://www.spreaker.com/show/5931296/episodes/feed","website_url":"https://www.spreaker.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue--5931296","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/0cd456294c929124b13ad97233ffb1ef.jpg","author":"Patterns in the Cloud","episode_count":147,"summary":"Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!","last_synced_at":"2026-06-16T22:17:21.242283+00:00","page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318"},"episode":{"title":"Why Most Subscription Brands Are Afraid of SMS (And What They're Missing)","slug":"why-most-subscription-brands-are-afraid-of-sms-and-what-they-re-missing","published_at":"2026-05-26T10:00:03+00:00","page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/why-most-subscription-brands-are-afraid-of-sms-and-what-they-re-missing","show_page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318","url":"https://www.spreaker.com/episode/why-most-subscription-brands-are-afraid-of-sms-and-what-they-re-missing--72085707","audio_url":"https://api.spreaker.com/download/episode/72085707/sms_messaging_final_64.mp3","summary":"Most subscription brands avoid SMS because they're afraid it'll remind people to cancel. That fear is costing them long-term LTV. In this episode, I break down why SMS is one of the most underused tools in the subscriber journey, and how to use it the right way. What we cover: Why fear of SMS is really just loss aversion in disguise How SMS drives product adoption in the critical first month Using text to give subscribers control: skip, swap, pause Why SMS recipients show higher LTV even with an initial churn bump Tools worth testing: Attentive, Klaviyo, Blueream, Recharge Concierge, and Skio What to remove from your SMS flows (and where to send people instead) Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com","meta_description":"Most subscription brands avoid SMS because they're afraid it'll remind people to cancel. That fear is costing them long-term LTV. In this episode, I break…","key_points":[],"chapters":[],"topics":[],"duration_seconds":708,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/episodes/why-most-subscription-brands-are-afraid-of-sms-and-what-they-re-missing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/why-most-subscription-brands-are-afraid-of-sms-and-what-they-re-missing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}