{"podcast":{"title":"Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue","slug":"subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318","podcast_index_feed_id":6583318,"rss_url":"https://www.spreaker.com/show/5931296/episodes/feed","website_url":"https://www.spreaker.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue--5931296","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/0cd456294c929124b13ad97233ffb1ef.jpg","author":"Patterns in the Cloud","episode_count":147,"summary":"Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!","last_synced_at":"2026-06-16T22:17:21.242283+00:00","page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318"},"episode":{"title":"What You Should Really Be Testing on Email with Eric Rausch","slug":"what-you-should-really-be-testing-on-email-with-eric-rausch","published_at":"2025-11-11T11:00:08+00:00","page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/what-you-should-really-be-testing-on-email-with-eric-rausch","show_page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318","url":"https://www.spreaker.com/episode/what-you-should-really-be-testing-on-email-with-eric-rausch--68436426","audio_url":"https://api.spreaker.com/download/episode/68436426/eric_rausch_final_64.mp3","summary":"In this episode of Subscription Prescription, I sit down with Eric Roush, founder of New Standard Co. — one of the most data-driven retention agencies in ecommerce. We dig into why retention doesn’t start after the purchase, how acquisition and retention teams should be working together, and what most brands get wrong about onboarding, testing, and customer experience. You’ll learn: Why your rebuild and churn rates are really a reflection of your acquisition messaging How to simplify onboarding to reinforce product expectations and build trust What “testing for incrementality” actually means and how to do it right Why integrated marketing teams outperform siloed ones The future of retention strategy in an AI-driven world If you care about lifetime value, churn, or building a brand that actually retains customers — this is a must-watch conversation. 🎧 Listen on the podcast: Subscription Prescription 💡 Learn more about Eric’s work: https://www.newstandardco.com/ 💊 Get weekly insights on subscription growth: https://newsletter.thesubscriptiondoc.com/","meta_description":"In this episode of Subscription Prescription, I sit down with Eric Roush, founder of New Standard Co. — one of the most data-driven retention agencies in…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1939,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/episodes/what-you-should-really-be-testing-on-email-with-eric-rausch/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/what-you-should-really-be-testing-on-email-with-eric-rausch.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}