{"podcast":{"title":"Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue","slug":"subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318","podcast_index_feed_id":6583318,"rss_url":"https://www.spreaker.com/show/5931296/episodes/feed","website_url":"https://www.spreaker.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue--5931296","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/0cd456294c929124b13ad97233ffb1ef.jpg","author":"Patterns in the Cloud","episode_count":147,"summary":"Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!","last_synced_at":"2026-06-16T22:17:21.242283+00:00","page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318"},"episode":{"title":"The Ad Buying Math Most Subscription Brands Get Wrong","slug":"the-ad-buying-math-most-subscription-brands-get-wrong","published_at":"2026-05-19T10:00:03+00:00","page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/the-ad-buying-math-most-subscription-brands-get-wrong","show_page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318","url":"https://www.spreaker.com/episode/the-ad-buying-math-most-subscription-brands-get-wrong--71997937","audio_url":"https://api.spreaker.com/download/episode/71997937/matt_and_trevor_final_64.mp3","summary":"Most subscription brands are setting a ROAS target and calling it a strategy. Trevor Crump, co-founder of Bestie Media, breaks down why that's leaving serious growth on the table - and what to do instead. What we cover: Why ROAS constraints strangle your Meta spend before you ever hit your ceiling How to calculate what a subscriber is actually worth - and use that to make buying decisions Lead vs. lag metrics: what ad buyers track vs. what actually moves the business The cash flow math founders miss when modeling customer acquisition Why discount-based offers produce lower-value customers (and what to do instead) How creative has become one of the most important targeting tools on Meta Guest: Trevor Crump, Co-Founder & CEO of Bestie Media LinkedIn: https://www.linkedin.com/in/trevorcrump/ Website: [https://www.bestiemedia.co/ Podcast: The Unstoppable Marketer Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com","meta_description":"Most subscription brands are setting a ROAS target and calling it a strategy. Trevor Crump, co-founder of Bestie Media, breaks down why that's leaving ser…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2669,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/episodes/the-ad-buying-math-most-subscription-brands-get-wrong/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/the-ad-buying-math-most-subscription-brands-get-wrong.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}