{"podcast":{"title":"Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue","slug":"subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318","podcast_index_feed_id":6583318,"rss_url":"https://www.spreaker.com/show/5931296/episodes/feed","website_url":"https://www.spreaker.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue--5931296","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/0cd456294c929124b13ad97233ffb1ef.jpg","author":"Patterns in the Cloud","episode_count":147,"summary":"Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!","last_synced_at":"2026-06-16T22:17:21.242283+00:00","page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318"},"episode":{"title":"Retention Is Built on the Basics: Email, Empathy, and Effort | Alyssa Wallace Interview","slug":"retention-is-built-on-the-basics-email-empathy-and-effort-alyssa-wallace-interview","published_at":"2025-11-18T11:00:07+00:00","page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/retention-is-built-on-the-basics-email-empathy-and-effort-alyssa-wallace-interview","show_page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318","url":"https://www.spreaker.com/episode/retention-is-built-on-the-basics-email-empathy-and-effort-alyssa-wallace-interview--68559704","audio_url":"https://api.spreaker.com/download/episode/68559704/alyssa_matt_final_64.mp3","summary":"In this episode of Subscription Prescription, I sat down with Alyssa Wallace, a retention expert who knows how to turn plain text emails and founder videos into real subscription revenue. We talk about what actually moves the needle for subscription brands, including: Why most welcome flows fail (and how to fix them) The power of plain text emails and real founder messaging What “on brand” is costing you if you’re under $100M How simple video responses can double your cancellation save rates Why most post-cancel flows are missing the mark — and what to do instead How to work with (not against) acquisition teams when it comes to offers and retention This conversation is full of real talk and tactical advice. Whether you're running email flows, managing churn, or just trying to keep subscribers happy, this one will give you plenty to think about. 💌 Get weekly retention insights: https://newsletter.thesubscriptiondoc.com Connect with Alyssa on LinkedIn or Twitter: https://www.linkedin.com/in/xalyssajeanx/ https://x.com/xalyssajeanx","meta_description":"In this episode of Subscription Prescription, I sat down with Alyssa Wallace, a retention expert who knows how to turn plain text emails and founder video…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1864,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/episodes/retention-is-built-on-the-basics-email-empathy-and-effort-alyssa-wallace-interview/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/retention-is-built-on-the-basics-email-empathy-and-effort-alyssa-wallace-interview.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}