{"podcast":{"title":"Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue","slug":"subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318","podcast_index_feed_id":6583318,"rss_url":"https://www.spreaker.com/show/5931296/episodes/feed","website_url":"https://www.spreaker.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue--5931296","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/0cd456294c929124b13ad97233ffb1ef.jpg","author":"Patterns in the Cloud","episode_count":147,"summary":"Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!","last_synced_at":"2026-06-16T22:17:21.242283+00:00","page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318"},"episode":{"title":"How Wellbell Got to 87% Subscription (Offer, Education, and Retention Playbook)","slug":"how-wellbell-got-to-87-subscription-offer-education-and-retention-playbook","published_at":"2026-01-20T11:00:08+00:00","page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/how-wellbell-got-to-87-subscription-offer-education-and-retention-playbook","show_page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318","url":"https://www.spreaker.com/episode/how-wellbell-got-to-87-subscription-offer-education-and-retention-playbook--69447604","audio_url":"https://api.spreaker.com/download/episode/69447604/matt_hattie_final_64.mp3","summary":"In this episode of Subscription Prescription, I’m joined by Hattie Gilpin, Director of Operations at Wellbel (a hair, skin, and nail supplement brand that’s ~87% subscription) and a founder of HAM, a new analytics platform built for subscription operators. We dig into the real problems subscription brands face when their data is split across tools (or disappears after platform migrations), and how operators can get clarity without staring at 50 reports. Hattie also shares what’s helped Wellbel build a subscription-heavy business: education-first onboarding, community-driven insights, and an intentional retention strategy that actually matches how customers consume the product. What we cover: Why subscription brands lose critical history during migrations — and how to prevent it How Wellbell drives subscription adoption without forcing subscription-only The onboarding + education playbook to reduce “it’s not working” cancellations Using post-purchase + support data to find holes in the customer journey How to think about cohort performance: offers, billing cycles, variants, and seasonality A simple “crash course” on subscription analytics (what to look at first) For more insights like these, subscribe to our weekly newsletter: https://newsletter.thesubscriptiondoc.com Connect with Hattie on LinkedIn: https://www.linkedin.com/in/harriet-gilpin/ Learn more about HAM: https://goham.io","meta_description":"In this episode of Subscription Prescription, I’m joined by Hattie Gilpin, Director of Operations at Wellbel (a hair, skin, and nail supplement brand that…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2780,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/episodes/how-wellbell-got-to-87-subscription-offer-education-and-retention-playbook/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/how-wellbell-got-to-87-subscription-offer-education-and-retention-playbook.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}