{"podcast":{"title":"Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue","slug":"subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318","podcast_index_feed_id":6583318,"rss_url":"https://www.spreaker.com/show/5931296/episodes/feed","website_url":"https://www.spreaker.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue--5931296","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/0cd456294c929124b13ad97233ffb1ef.jpg","author":"Patterns in the Cloud","episode_count":147,"summary":"Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!","last_synced_at":"2026-06-16T22:17:21.242283+00:00","page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318"},"episode":{"title":"From Trial to Subscription: What Works (And What Doesn't) - A Conversation with Jose Vigo","slug":"from-trial-to-subscription-what-works-and-what-doesn-t-a-conversation-with-jose-vigo","published_at":"2026-02-16T15:38:50+00:00","page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/from-trial-to-subscription-what-works-and-what-doesn-t-a-conversation-with-jose-vigo","show_page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318","url":"https://www.spreaker.com/episode/from-trial-to-subscription-what-works-and-what-doesn-t-a-conversation-with-jose-vigo--70051090","audio_url":"https://api.spreaker.com/download/episode/70051090/matt_jose_final_64.mp3","summary":"Free trials are everywhere in DTC, but most brands struggle with what matters most: turning trials into full-price buyers and subscribers. In this episode of Subscription Prescription, I’m joined by Jose Vigo, founder of Healthy Metal, a magnesium sleep brand built around sachets and a “try it first” acquisition strategy. We unpack how a shipping-only trial can work, what drives conversion after the sample arrives, and the practical systems that bring customers back. We cover: How Healthy Metal uses a shipping-only trial to acquire new customers What actually influences trial-to-full conversion (product experience, price, and expectations) The post-trial follow-up stack: inserts, email flows, retargeting, and flash offers Testing direct mail with Paperrun, including a “personal letter” vs discount mailer experiment Offer page experimentation in Replo, choice reduction, and AOV tradeoffs with multi-box subscriptions Why sometimes breaking “best practices” is exactly what makes a model work Connect with Jose here: https://www.linkedin.com/in/josevigocasais/ Subscribe to our weekly newsletter and never miss a dose: https://newsletter.thesubscriptiondoc.com","meta_description":"Free trials are everywhere in DTC, but most brands struggle with what matters most: turning trials into full-price buyers and subscribers. In this episode…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1726,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/episodes/from-trial-to-subscription-what-works-and-what-doesn-t-a-conversation-with-jose-vigo/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/from-trial-to-subscription-what-works-and-what-doesn-t-a-conversation-with-jose-vigo.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}