{"podcast":{"title":"Subscription Prescription | Weekly Doses to Boost Ecommerce Revenue","slug":"subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318","podcast_index_feed_id":6583318,"rss_url":"https://www.spreaker.com/show/5931296/episodes/feed","website_url":"https://www.spreaker.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue--5931296","image_url":"https://d3wo5wojvuv7l.cloudfront.net/t_rss_itunes_square_1400/images.spreaker.com/original/0cd456294c929124b13ad97233ffb1ef.jpg","author":"Patterns in the Cloud","episode_count":147,"summary":"Looking to sell on repeat? You’ve come to the right place. Welcome to the Subscription Prescription Podcast where you’ll learn everything there is to know about ecommerce. From establishing your brand identity online to winning the loyalty of your customers and limiting churn, nothing is off the table in these fun and informative conversations. In a world where online selling is the new way to shop, it’s important to stand out from the competition. Tune in each week to learn from industry expert, Matthew Holman, and jumpstart your ecommerce journey today!","last_synced_at":"2026-06-16T22:17:21.242283+00:00","page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318"},"episode":{"title":"Education, Winbacks, and Direct Mail: Dirtea's Retention Strategy","slug":"education-winbacks-and-direct-mail-dirtea-s-retention-strategy","published_at":"2026-03-03T11:00:02+00:00","page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/education-winbacks-and-direct-mail-dirtea-s-retention-strategy","show_page_url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318","url":"https://www.spreaker.com/episode/education-winbacks-and-direct-mail-dirtea-s-retention-strategy--70304914","audio_url":"https://api.spreaker.com/download/episode/70304914/jade_matt_final_64.mp3","summary":"Jade Moffett from Dirtea joins the show to break down how they use education-first onboarding, segmented winback flows, and direct mail to retain and re-engage subscribers. We dig into why they wait to cross-sell, how their CX team shapes retention messaging, and the 200% lift they saw from Paper Run. What we cover: • Why education-first onboarding drives long-term retention • Segmenting winback flows by cancellation reason and product • Using direct mail (Paper Run) to re-engage churned and opted-out customers • Cross-sell timing: why waiting until after the first subscription cycle matters • How feedback loops at every touchpoint improve the customer experience • Balancing short-term revenue with long-term customer value • Letting your CX team sense-check retention messaging Guest: Jade Moffett Her LinkedIn: https://www.linkedin.com/in/jade-moffatt-42ba35199/ Website: https://www.dirtea.com Subscribe to our newsletter for weekly doses just like this one: https://newsletter.thesubscriptiondoc.com","meta_description":"Jade Moffett from Dirtea joins the show to break down how they use education-first onboarding, segmented winback flows, and direct mail to retain and re-e…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2136,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/episodes/education-winbacks-and-direct-mail-dirtea-s-retention-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/subscription-prescription-weekly-doses-to-boost-ecommerce-revenue-6583318/education-winbacks-and-direct-mail-dirtea-s-retention-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}