{"podcast":{"title":"Sub Club by RevenueCat","slug":"sub-club-by-revenuecat-1319181","podcast_index_feed_id":1319181,"rss_url":"https://feeds.transistor.fm/sub-club","website_url":"https://www.subclub.com","image_url":"https://img.transistorcdn.com/OqebXhlM8hmd9NIZx9XNWEWgWsEVFQKgq-6meuMWt2M/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE1MDYxLzE2MDE5/MjMwNjEtYXJ0d29y/ay5qcGc.jpg","author":"David Barnard","episode_count":167,"summary":"Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.","last_synced_at":"2026-06-16T08:18:19.266730+00:00","page_url":"https://stenobird.com/podcast/sub-club-by-revenuecat-1319181"},"episode":{"title":"Pivots, Funding, and Building Apps That Last – Greg Cohn, Burner","slug":"pivots-funding-and-building-apps-that-last-greg-cohn-burner","published_at":"2025-12-10T09:00:00+00:00","page_url":"https://stenobird.com/podcast/sub-club-by-revenuecat-1319181/pivots-funding-and-building-apps-that-last-greg-cohn-burner","show_page_url":"https://stenobird.com/podcast/sub-club-by-revenuecat-1319181","url":"https://subclub.com/episode/pivots-funding-and-building-apps-that-last-greg-cohn-burner","audio_url":"https://media.transistor.fm/61d83c05/2835e5c2.mp3","summary":"On the podcast, I talk with Greg about knowing when to pivot, why most consumer apps shouldn't raise VC, and why making free trials optional outperformed making them the default. Top Takeaways: 📉 Know When to Pivot Wrangle struggled because it wasn’t solving a real problem. Burner succeeded because it met a clear need. Don’t be afraid to pivot when the product isn’t working. 💭Most Consumer Apps Don’t Need VC Venture capital can be a blessing but also a curse. If you attract investment that doesn’t line up with your product vision or culture, the cash injection can turn out to be a costly mistake. Building a business that pays for itself is a better fit for most founders. 🔑 Focus on Retention Success is about keeping users, not just acquiring them. Burner’s ability to retain users, even short-term ones, proved its value. If users keep coming back, you’ve found something meaningful. 🛠 Trials, Errors, Wins Testing was crucial to Burner’s growth. Every experiment was a learning opportunity. Don’t guess—test continuously, especially pricing, to find what drives retention and revenue. 🎯 Small Changes, Big Results Minor tweaks, like switching to a free trial, led to significant growth. Optimize for retention with quick, simple changes. Even minor adjustments can have a substantial impact on results. About Greg Cohn: 🛫 Founder and CEO of Ad Hoc Labs 📱 Greg Cohn is the founder of Burner, the leading mobile app for managing personal privacy through disposable phone numbers. With a passion for solving real-world problems, Greg transitioned from an early startup failure to building a successful business that prioritizes user privacy, simplicity, and seamless functionality. 👋 LinkedIn 💬 Text Greg’s Burner: (323) 579-1830 🧑‍💻 Open Roles at Ad Hoc Labs (Mention “Sub Club” to get a cl…","meta_description":"On the podcast, I talk with Greg about knowing when to pivot, why most consumer apps shouldn't raise VC, and why making free trials optional outperformed…","key_points":[],"chapters":[],"topics":[],"duration_seconds":5367,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/sub-club-by-revenuecat-1319181/episodes/pivots-funding-and-building-apps-that-last-greg-cohn-burner/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/sub-club-by-revenuecat-1319181/pivots-funding-and-building-apps-that-last-greg-cohn-burner.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}