{"podcast":{"title":"Sub Club by RevenueCat","slug":"sub-club-by-revenuecat-1319181","podcast_index_feed_id":1319181,"rss_url":"https://feeds.transistor.fm/sub-club","website_url":"https://www.subclub.com","image_url":"https://img.transistorcdn.com/OqebXhlM8hmd9NIZx9XNWEWgWsEVFQKgq-6meuMWt2M/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9zaG93/LzE1MDYxLzE2MDE5/MjMwNjEtYXJ0d29y/ay5qcGc.jpg","author":"David Barnard","episode_count":167,"summary":"Interviews with the experts behind the biggest apps in the App Store. Hosts David Barnard and Jacob Eiting dive deep to unlock insights, strategies, and stories that you can use to carve out your slice of the 'trillion-dollar App Store opportunity'.","last_synced_at":"2026-06-16T08:18:19.266730+00:00","page_url":"https://stenobird.com/podcast/sub-club-by-revenuecat-1319181"},"episode":{"title":"How Skylight Balances Growth and Profit for Sustainable Success – Michael Segal & Mark Ungerer, Skylight","slug":"how-skylight-balances-growth-and-profit-for-sustainable-success-michael-segal-mark-ungerer-skylight","published_at":"2026-02-18T09:00:00+00:00","page_url":"https://stenobird.com/podcast/sub-club-by-revenuecat-1319181/how-skylight-balances-growth-and-profit-for-sustainable-success-michael-segal-mark-ungerer-skylight","show_page_url":"https://stenobird.com/podcast/sub-club-by-revenuecat-1319181","url":"https://subclub.com/episode/how-skylight-balances-growth-and-profit-for-sustainable-success-michael-segal-and-mark-ungerer-skylight","audio_url":"https://media.transistor.fm/9673c9c4/7e41b2b0.mp3","summary":"On the podcast, I talk with Michael and Mark about the boom in hardware-enabled subscriptions, why nothing worked until they stopped optimizing and started building a better product, and how they doubled their price to $79 even though the data said they could charge more. Top Takeaways: 📱 Hardware-enabled subscriptions need daily usage to work Devices that sit unused make subscription value harder to justify, but products that become the heartbeat of daily routines (like a family calendar) naturally create subscription demand. 🎯 Stop optimizing when you should be building Limited resources force careful prioritization, and sometimes the biggest wins come from building genuinely valuable features rather than running endless conversion experiments. 💰 Price based on customer emotion, not just data Testing showed $99 would maximize revenue, but qualitative research revealed $79 felt fair while $99 approached \"disgust territory,\" so they chose the lower price for long-term goodwill. 🏗️ Build a great product before scaling marketing Skylight tried to scale Calendar in 2021-22 but the product wasn't ready, leading to wasted marketing spend and false negatives until they focused on getting to 40+ NPS first. 🛍️ Retail partnerships are the ultimate influencer Being in Costco and Best Buy provides a stamp of quality that can't be underestimated, and multi-channel distribution drives higher overall growth despite lower subscription attach rates in some channels. About Michael Segal & Mark Ungerer: 🚀 CEO, Skylight 📱 Michael Segal is the CEO of Skylight, a family tech company best known for its digital frames and calendars. Michael, a former venture capitalist, brings a unique perspective to Skylight’s growth strategy, focusing on balancing growth with profitability. He shares a…","meta_description":"On the podcast, I talk with Michael and Mark about the boom in hardware-enabled subscriptions, why nothing worked until they stopped optimizing and starte…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3629,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/sub-club-by-revenuecat-1319181/episodes/how-skylight-balances-growth-and-profit-for-sustainable-success-michael-segal-mark-ungerer-skylight/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/sub-club-by-revenuecat-1319181/how-skylight-balances-growth-and-profit-for-sustainable-success-michael-segal-mark-ungerer-skylight.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}