{"podcast":{"title":"Strategy Talks: Content Strategy for Small Teams","slug":"strategy-talks-content-strategy-for-small-teams-5249860","podcast_index_feed_id":5249860,"rss_url":"https://feeds.captivate.fm/230apdvgrfgiwdtktlqmrw/","website_url":"https://www.moreinmedia.com/strategytalks","image_url":"https://artwork.captivate.fm/e9a4a17b-020e-4e7a-b756-8ec3fdf5be77/FALL-2025-podcast-image.png","author":"Dorien Morin-van Dam","episode_count":181,"summary":"Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist for small businesses in Vermont, Boston, and across New England, interviews strategists, agency owners, founders, and consultants who share repeatable plays built for small teams, founders, agencies, and solo consultants — each one tested, working, and ready to use. Real frameworks, real numbers, real opinions about what's working in marketing, AI, content, and growth right now. New episodes weekly. Subscribe on Apple Podcasts, Spotify, or wherever you listen.","last_synced_at":"2026-06-12T04:19:23.884466+00:00","page_url":"https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860"},"episode":{"title":"What a Fractional CMO Wants from Content Decisions","slug":"what-a-fractional-cmo-wants-from-content-decisions","published_at":"2026-05-28T14:30:00+00:00","page_url":"https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860/what-a-fractional-cmo-wants-from-content-decisions","show_page_url":"https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860","url":"https://www.moreinmedia.com/strategytalks","audio_url":"https://episodes.captivate.fm/episode/725a69b3-c64a-413e-a408-b535e0fb7608.mp3","summary":"You pour yourself into a piece of content. You write it, refine it, hit submit... and then silence. Did it go live? Did it get changed? Did someone above you decide it wasn't right, and never tell you? Most content creators never find out what happens on the other side of that handoff. This week's guest has lived on both sides of that wall. She started as a creator, with a background in fine art, and now she's the one in the room deciding what gets approved, what gets sent back, and what gets shelved entirely, as a fractional CMO for clients across three continents. This week on Strategy Talks, we're getting into what a CMO is actually thinking when your content lands on their desk, and what you can do about it. → Join the NEW Strategy Talks community here. Anna Geffert studied fine art, graduating just weeks before COVID hit. She made the switch to marketing after working in a museum, and has spent the last two years freelancing, evolving from marketing strategist to fractional CMO with clients on three continents. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.","meta_description":"You pour yourself into a piece of content. You write it, refine it, hit submit... and then silence. Did it go live? Did it get changed? Did someone above…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2007,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/strategy-talks-content-strategy-for-small-teams-5249860/episodes/what-a-fractional-cmo-wants-from-content-decisions/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860/what-a-fractional-cmo-wants-from-content-decisions.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}