{"podcast":{"title":"Strategy Talks: Content Strategy for Small Teams","slug":"strategy-talks-content-strategy-for-small-teams-5249860","podcast_index_feed_id":5249860,"rss_url":"https://feeds.captivate.fm/230apdvgrfgiwdtktlqmrw/","website_url":"https://www.moreinmedia.com/strategytalks","image_url":"https://artwork.captivate.fm/e9a4a17b-020e-4e7a-b756-8ec3fdf5be77/FALL-2025-podcast-image.png","author":"Dorien Morin-van Dam","episode_count":181,"summary":"Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist for small businesses in Vermont, Boston, and across New England, interviews strategists, agency owners, founders, and consultants who share repeatable plays built for small teams, founders, agencies, and solo consultants — each one tested, working, and ready to use. Real frameworks, real numbers, real opinions about what's working in marketing, AI, content, and growth right now. New episodes weekly. Subscribe on Apple Podcasts, Spotify, or wherever you listen.","last_synced_at":"2026-06-12T04:19:23.884466+00:00","page_url":"https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860"},"episode":{"title":"Rebranding Won't Fix Your Pipeline. Repositioning Will","slug":"rebranding-won-t-fix-your-pipeline-repositioning-will","published_at":"2026-03-26T14:30:00+00:00","page_url":"https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860/rebranding-won-t-fix-your-pipeline-repositioning-will","show_page_url":"https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860","url":"https://www.moreinmedia.com/strategytalks","audio_url":"https://episodes.captivate.fm/episode/3950fdb7-5da0-4161-9a4e-347d04795f36.mp3","summary":"Rebranding feels productive, right? But it rarely fixes what’s broken. In this episode of Strategy Talks, Dorien Morin-van Dam hosts Beatrice Gutknecht as she breaks down why most companies don’t have a brand problem; they have a positioning problem. And how that misalignment shows up everywhere: in unclear messaging, content that doesn’t convert, and sales conversations that stall. You’ll learn how to spot the difference, and what to change, so your brand actually drives pipeline. If your content isn’t converting or your message keeps changing, this is the conversation you need. → Join the NEW Strategy Talks community here Beatrice Gutknecht is the Founder of Badassery by B, shifting how businesses are seen with ROI (like increasing brand value, AKA business value, and reducing sales and marketing costs) and practical operations-focused brand strategy, and Host of The Art of Branding Podcast. Beatrice is a firm believer that the classic ‘rebrand’ is BS and a great way to spend a bunch of money while losing market share and trust and restart the growth cycle from scratch. What’s effective? Repositioning and refreshing your brand. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week. No fluff. No theory. Just strategy you can use. New episodes each week! We stream live on LinkedIn, YouTube and Facebook.","meta_description":"Rebranding feels productive, right? But it rarely fixes what’s broken. In this episode of Strategy Talks, Dorien Morin-van Dam hosts Beatrice Gutknecht as…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1923,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/strategy-talks-content-strategy-for-small-teams-5249860/episodes/rebranding-won-t-fix-your-pipeline-repositioning-will/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860/rebranding-won-t-fix-your-pipeline-repositioning-will.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}