{"podcast":{"title":"Strategy Talks: Content Strategy for Small Teams","slug":"strategy-talks-content-strategy-for-small-teams-5249860","podcast_index_feed_id":5249860,"rss_url":"https://feeds.captivate.fm/230apdvgrfgiwdtktlqmrw/","website_url":"https://www.moreinmedia.com/strategytalks","image_url":"https://artwork.captivate.fm/e9a4a17b-020e-4e7a-b756-8ec3fdf5be77/FALL-2025-podcast-image.png","author":"Dorien Morin-van Dam","episode_count":181,"summary":"Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist for small businesses in Vermont, Boston, and across New England, interviews strategists, agency owners, founders, and consultants who share repeatable plays built for small teams, founders, agencies, and solo consultants — each one tested, working, and ready to use. Real frameworks, real numbers, real opinions about what's working in marketing, AI, content, and growth right now. New episodes weekly. Subscribe on Apple Podcasts, Spotify, or wherever you listen.","last_synced_at":"2026-06-12T04:19:23.884466+00:00","page_url":"https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860"},"episode":{"title":"How to Build an Agency You Love Running (and One That Holds Value)","slug":"how-to-build-an-agency-you-love-running-and-one-that-holds-value","published_at":"2026-04-02T14:30:00+00:00","page_url":"https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860/how-to-build-an-agency-you-love-running-and-one-that-holds-value","show_page_url":"https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860","url":"https://www.moreinmedia.com/strategytalks","audio_url":"https://episodes.captivate.fm/episode/be0a3e41-1852-496a-9b4d-e17918bcf70c.mp3","summary":"If you can't take a two-week vacation without your agency falling apart, you don't own an agency. You ARE the agency. This week's guest Steve Guberman built one, sold one, and now coaches others to stop making that mistake. In this episode of Strategy Talks, we will be talking about what actually builds value, what silently kills it, and how to build something worth buying, and worth running. This episode is your wake-up call. → Join the NEW Strategy Talks community here 00:00 You Are the Agency 01:20 Welcome to Strategy Talks 02:55 Owner Dependency Warning Signs 06:34 Delegation That Enables Growth 09:05 CEO Role and Focus 10:13 Copycat Goals vs Real Success 12:01 Profitability and Niching 13:45 What Buyers Really Value 14:57 AI Adoption Stages for Agencies 25:05 Sellable and Enjoyable Agency Steve Guberman is the founder of Agency Outsight , where he helps agency owners build the business of their dreams—with clarity, purpose, and profit. A former agency founder who successfully exited his own firm, Steve now guides creative, marketing, and digital leaders through growth, positioning, and the complex decisions that come with scaling or selling an agency. Drawing on his experience as both a coach and M&A advisor, he helps owners understand what truly drives long-term value—financially and personally. As host of the Agency Bytes podcast, Steve shares real stories and lessons from top agency leaders to help others grow with intention. 'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set…","meta_description":"If you can't take a two-week vacation without your agency falling apart, you don't own an agency. You ARE the agency. This week's guest Steve Guberman bui…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1892,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/strategy-talks-content-strategy-for-small-teams-5249860/episodes/how-to-build-an-agency-you-love-running-and-one-that-holds-value/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860/how-to-build-an-agency-you-love-running-and-one-that-holds-value.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}