{"podcast":{"title":"Strategy Talks: Content Strategy for Small Teams","slug":"strategy-talks-content-strategy-for-small-teams-5249860","podcast_index_feed_id":5249860,"rss_url":"https://feeds.captivate.fm/230apdvgrfgiwdtktlqmrw/","website_url":"https://www.moreinmedia.com/strategytalks","image_url":"https://artwork.captivate.fm/e9a4a17b-020e-4e7a-b756-8ec3fdf5be77/FALL-2025-podcast-image.png","author":"Dorien Morin-van Dam","episode_count":181,"summary":"Strategy Talks is where smart content marketing turns into pipeline. Host Dorien Morin-van Dam, a hands-on content strategist for small businesses in Vermont, Boston, and across New England, interviews strategists, agency owners, founders, and consultants who share repeatable plays built for small teams, founders, agencies, and solo consultants — each one tested, working, and ready to use. Real frameworks, real numbers, real opinions about what's working in marketing, AI, content, and growth right now. New episodes weekly. Subscribe on Apple Podcasts, Spotify, or wherever you listen.","last_synced_at":"2026-06-12T04:19:23.884466+00:00","page_url":"https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860"},"episode":{"title":"2026 LinkedIn Benchmarks: A LIVE Panel Discussion","slug":"2026-linkedin-benchmarks-a-live-panel-discussion","published_at":"2026-04-06T14:30:00+00:00","page_url":"https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860/2026-linkedin-benchmarks-a-live-panel-discussion","show_page_url":"https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860","url":"https://www.moreinmedia.com/strategytalks","audio_url":"https://episodes.captivate.fm/episode/90ba6516-5ae2-441f-aa61-a8ece3dd8bec.mp3","summary":"LinkedIn engagement is at an all-time high, and yet video views just crashed 36%. Audience growth is slowing. And the format nobody was talking about a year ago is now the top performer on the entire platform. So which LinkedIn are you showing up to: the one that's thriving, or the one that's leaving you behind? The 8 key findings from Socialinsider's 2026 LinkedIn Benchmarks report, based on the analysis of 1.3 million posts across 16,000+ business pages: LinkedIn's overall engagement rate is up 8% YoY, now averaging 5.20% Native document posts lead all formats with a 7.00% engagement rate — up 14% YoY Engagement grew across every format: text posts (+12%), images (+9%), and videos (+7%) Multi-image posts drive the most likes across all page sizes Polls outperform all other formats for impressions on pages with 50K+ followers Video views declined 36% YoY across every page size Brands increased posting frequency in 2025, especially for visual-first formats Audience growth slowed significantly in 2025, particularly for large accounts In this special panel edition of Strategy Talks, host Dorien Morin-van Dam sits down with four LinkedIn experts to do something this ^^^ data alone can't do: tell you exactly what to do next. 00:00 LinkedIn Shakeup Stats 02:00 Meet the Expert Panel 05:54 How to Read Benchmarks 09:04 Video Drops and What Works 13:09 Docs Albums Polls Growth 27:41 Follower Spikes and Patterns 29:02 Organic Wins Fuel Paid 32:51 Follower Growth Takes Time 36:42 Metrics Beyond Likes 48:15 Rapid Fire and Wrap Up The LinkedIn experts: 🎙 Miruna Vocheci : Social Media Manager at Socialinsider . She'll walk us through the data straight from the source. 🎙 Beth Granger : LinkedIn trainer, consultant , speaker, and beta-tester for LinkedIn itself. 🎙 Melonie Dodaro : Soc…","meta_description":"LinkedIn engagement is at an all-time high, and yet video views just crashed 36%. Audience growth is slowing. And the format nobody was talking about a ye…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3661,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/strategy-talks-content-strategy-for-small-teams-5249860/episodes/2026-linkedin-benchmarks-a-live-panel-discussion/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/strategy-talks-content-strategy-for-small-teams-5249860/2026-linkedin-benchmarks-a-live-panel-discussion.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}