{"podcast":{"title":"Straight Talking Sustainability","slug":"straight-talking-sustainability-7096932","podcast_index_feed_id":7096932,"rss_url":"https://feeds.captivate.fm/straight-talking-sustai/","website_url":"https://straight-talking-sustai.captivate.fm","image_url":"https://artwork.captivate.fm/3e779651-0671-4119-aae1-4badb5d77dc3/New-Straight-Talking-Sustainability-Podcast-cover-June-26.jpg","author":"Emma Burlow","episode_count":92,"summary":"Welcome to Straight Talking Sustainability! I'm your host, Emma Burlow. If you're feeling lost in all the sustainability talk or struggling to see real results in your business, this podcast is for you. We’ll clear up the confusion and focus on practical, straightforward actions that actually work. Join me as I talk with experts, share real-world stories, and tackle the common roadblocks that stop businesses from making progress. This is all about making sustainability easier and sharing what truly makes a difference. Let’s keep it simple, effective, and make sustainability stick!","last_synced_at":"2026-07-20T02:18:33.297033+00:00","page_url":"https://stenobird.com/podcast/straight-talking-sustainability-7096932"},"episode":{"title":"Is People, Planet, Pint the parkrun of Sustainability? With Adam Bastock, Small99","slug":"is-people-planet-pint-the-parkrun-of-sustainability-with-adam-bastock-small99","published_at":"2026-06-21T23:15:00+00:00","page_url":"https://stenobird.com/podcast/straight-talking-sustainability-7096932/is-people-planet-pint-the-parkrun-of-sustainability-with-adam-bastock-small99","show_page_url":"https://stenobird.com/podcast/straight-talking-sustainability-7096932","url":"https://straight-talking-sustai.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/7858f180-160b-4bed-85d9-52f9c0475af3.mp3","summary":"In this episode, Emma sits down with Adam Bastock, founder of Small 99 and the grassroots movement People Planet Pint. The conversation dives into Adam Bastock's journey from digital marketing to sustainability, the origins and evolution of People Planet Pint, and the critical role of community-led action in making real, lasting change. Key Topics Adam Bastock's Background & Motivation Started in digital marketing, specializing in SEO for SMEs ( 01:25 ). Noticed sustainability advice, like digital marketing, was often aimed at big companies and hard for small businesses to implement ( 01:41 ). Frustration with lack of SME-focused sustainability guidance inspired the creation of Small99 ( 02:55 ). Small99 & People Planet Pint (PPP) Small99: Aims to empower small businesses to decarbonize rapidly thanks to their nimble decision-making ( 03:07 ). People Planet Pint: Born from the realization that business owners are more likely to gather in pubs than formal training rooms—turning the traditional networking and learning model on its head ( 06:38 ). Lessons from experimentation: Tech tools like to-do lists and online calculators weren’t as effective for SMEs as community and peer support ( 06:07 ). Community, Behaviour Change, & The Magic of the Pub Real, lasting behavior change happens in informal, social spaces—over a pint, not in a classroom ( 09:08 ). Events like PPP remove the threat and formality of standard sustainability events, providing a \"safe space\" for networking and support ( 18:35 ). Mini games and monthly themes have proven a powerful way to spark conversations and learning ( 10:48 , 30:07 ). Failures and Learnings: People Planet Pastry Attempted morning meetups (\"pastry\"), but found them less accessible, often attracting a more privileged, profe…","meta_description":"In this episode, Emma sits down with Adam Bastock, founder of Small 99 and the grassroots movement People Planet Pint. The conversation dives into Adam Ba…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2545,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/straight-talking-sustainability-7096932/episodes/is-people-planet-pint-the-parkrun-of-sustainability-with-adam-bastock-small99/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/straight-talking-sustainability-7096932/is-people-planet-pint-the-parkrun-of-sustainability-with-adam-bastock-small99.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}