{"podcast":{"title":"Straight Talking Sustainability","slug":"straight-talking-sustainability-7096932","podcast_index_feed_id":7096932,"rss_url":"https://feeds.captivate.fm/straight-talking-sustai/","website_url":"https://straight-talking-sustai.captivate.fm","image_url":"https://artwork.captivate.fm/3e779651-0671-4119-aae1-4badb5d77dc3/New-Straight-Talking-Sustainability-Podcast-cover-June-26.jpg","author":"Emma Burlow","episode_count":92,"summary":"Welcome to Straight Talking Sustainability! I'm your host, Emma Burlow. If you're feeling lost in all the sustainability talk or struggling to see real results in your business, this podcast is for you. We’ll clear up the confusion and focus on practical, straightforward actions that actually work. Join me as I talk with experts, share real-world stories, and tackle the common roadblocks that stop businesses from making progress. This is all about making sustainability easier and sharing what truly makes a difference. Let’s keep it simple, effective, and make sustainability stick!","last_synced_at":"2026-07-20T02:18:33.297033+00:00","page_url":"https://stenobird.com/podcast/straight-talking-sustainability-7096932"},"episode":{"title":"Building an Army - The Secret to Scaling Sustainability","slug":"building-an-army-the-secret-to-scaling-sustainability","published_at":"2026-04-19T23:15:00+00:00","page_url":"https://stenobird.com/podcast/straight-talking-sustainability-7096932/building-an-army-the-secret-to-scaling-sustainability","show_page_url":"https://stenobird.com/podcast/straight-talking-sustainability-7096932","url":"https://straight-talking-sustai.captivate.fm","audio_url":"https://episodes.captivate.fm/episode/99194e64-be6e-4ee4-9347-da7b8a57e207.mp3","summary":"In this solo episode, Emma discusses the importance of building capacity, capability, and resources—what she analogizes as \"building an army\"—to effectively drive sustainability initiatives in businesses and organizations. She shares her personal journey into carbon literacy training, the challenges of scaling training across large organizations, and the development of her “Train the Trainer” model as a solution. Emma highlights key milestones, such as reaching the 100th trainer mark, and emphasizes the power of collaboration, sharing, and building resilient networks for greater impact. Key Topics Why engaging people (not just increasing knowledge) is crucial for successful sustainability The “knowledge-action gap” and how training addresses it Emma’s journey into carbon literacy and the evolution of her training approach The challenges of reaching scale and maintaining quality at speed The importance and impact of the “Train the Trainer” model The upcoming milestone: 100th trainer to be trained Commitment to diversity and accessibility in training The value of creating a supportive, collaborative community of trainers Milestones and Opportunities Upcoming Train the Trainer course in May; the 100th place is free (regular price £750-£850; discounts available) Over 1600 employees trained so far, across major organizations and sectors Emma has recently become a Carbon Literacy Consultant, achieving one of the highest standards in the field 01:00 — The Challenge of Organizational Buy-In Emma discusses the gap between sustainability strategies and actual employee engagement. Notes that many companies have good intentions, but most employees are not truly engaged or understanding the strategy. 01:58 — Knowledge-Action Gap & People as the Key Emma explains that the primar…","meta_description":"In this solo episode, Emma discusses the importance of building capacity, capability, and resources—what she analogizes as \"building an army\"—to effective…","key_points":[],"chapters":[],"topics":[],"duration_seconds":977,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/straight-talking-sustainability-7096932/episodes/building-an-army-the-secret-to-scaling-sustainability/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/straight-talking-sustainability-7096932/building-an-army-the-secret-to-scaling-sustainability.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}