{"podcast":{"title":"Stories Behind the Door","slug":"stories-behind-the-door-7023511","podcast_index_feed_id":7023511,"rss_url":"https://feeds.libsyn.com/546122/rss","website_url":"https://safestorageusa.com","image_url":"https://static.libsyn.com/p/assets/c/9/4/c/c94cdef6fd52dc2ad959afa2a1bf1c87/Stories_Behind_the_Door_Vertical_Thumbnails.jpg","author":"Thaddeus Campbell","episode_count":52,"summary":"Self-storage isn't just square footage — it's a booming industry powered by smart operators, bold investors, sharp brokers, and everyday people making things happen. Hosted by Thaddeus Campbell, Stories Behind the Door pulls back the curtain on the real players behind the deals, developments, and day-to-day grind. Every week, we sit down with the people who are shaping the future of storage and flex space — one story at a time. If you're in the business or thinking about getting in, this is your front-row seat.","last_synced_at":"2026-06-11T02:17:03.128526+00:00","page_url":"https://stenobird.com/podcast/stories-behind-the-door-7023511"},"episode":{"title":"A 30 Year Legacy Wayne Woolsey is a Legend in Self Storage after 30 Years of Always Getting it Done","slug":"a-30-year-legacy-wayne-woolsey-is-a-legend-in-self-storage-after-30-years-of-always-getting-it-done","published_at":"2025-12-24T16:45:00+00:00","page_url":"https://stenobird.com/podcast/stories-behind-the-door-7023511/a-30-year-legacy-wayne-woolsey-is-a-legend-in-self-storage-after-30-years-of-always-getting-it-done","show_page_url":"https://stenobird.com/podcast/stories-behind-the-door-7023511","url":"https://c1fb7a5a-b918-4752-8e66-99cccd34cccf.libsyn.com/a-30-year-legacy-wayne-woolsey-is-a-legend-in-self-storage-after-30-years-of-always-getting-it-done","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/c1fb7a5a-b918-4752-8e66-99cccd34cccf/0-Podcast-Audio-Wayne.mp3?dest-id=4709347","summary":"What does it take to build a construction company that thrives for over 30 years? According to Wayne Woolsey, President and CEO of Kiwi II Construction, it's simple: You have to be willing to \"cook the meal\" instead of microwaving it. In this episode, Wayne joins Thaddeus Campbell to share his journey from retrofitting public storage facilities after the Northridge earthquake to leading one of the most respected steel firms in the country . Wayne discusses the \"steroid era\" of storage, his predictions for steel pricing in 2026, and why he believes the industry's unique \"if you succeed, I succeed\" culture is its greatest asset . Key Takeaways: The 2026 Steel Forecast: Wayne breaks down why current steel prices (around $900/ton) are providing the consistency developers need to pencil projects for the coming year . Relationship ROI: Why 50% of the Kiwi II team has been with the company for over a decade and why Wayne's cell phone number hasn't changed in 30 years . Beyond the Shed: The evolution of steel aesthetics—from basic 1980s panels to modern insulated metal panels (IMPs) that look like brick and high-end masonry . The Flex Growth: How the \"Small Bay Industrial Flex\" and \"Man Cave\" segments are creating new opportunities for diverse steel designs . Connect with Wayne Woolsey: Email: wayne@kiwiconstruction.com Website: https://www.kiwiconstruction.com Connect with Thaddeus Campbell: Website: https://s3.partners/ LinkedIn: https://www.linkedin.com/in/itsthadcampbell/ This episode was brought to you by: https://www.kiwiconstruction.com/","meta_description":"What does it take to build a construction company that thrives for over 30 years? According to Wayne Woolsey, President and CEO of Kiwi II Construction, i…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1882,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/stories-behind-the-door-7023511/episodes/a-30-year-legacy-wayne-woolsey-is-a-legend-in-self-storage-after-30-years-of-always-getting-it-done/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/stories-behind-the-door-7023511/a-30-year-legacy-wayne-woolsey-is-a-legend-in-self-storage-after-30-years-of-always-getting-it-done.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}