{"podcast":{"title":"State of the Second","slug":"state-of-the-second-6604741","podcast_index_feed_id":6604741,"rss_url":"https://feeds.captivate.fm/state-of-the-second/","website_url":"https://stateofthe2nd.com","image_url":"https://artwork.captivate.fm/5c1ba3ec-041a-4f0c-8c7f-3f645a8a1e00/rzBp1JmNTLPL5oywdC41G-y8.jpg","author":"Gun Owners of America","episode_count":141,"summary":"\"State of the Second isn’t your typical 2A podcast—it’s a backstage pass into the firearms industry. Hosted by Kailey Nieman and John Fahrner, we sit down with the real people behind the brands, builds, and big ideas shaping the gun world. From shop owners to social media legends, each episode dives into how they got started, what keeps them going, and what it really takes to make it in the firearms industry, plus the battles they face along the way. If you’ve ever wondered how to break into the industry or what it’s like behind the scenes, this is your front-row seat.\"","last_synced_at":"2026-07-30T02:19:50.974174+00:00","page_url":"https://stenobird.com/podcast/state-of-the-second-6604741"},"episode":{"title":"Why The Gundies Keep Growing (And Why They Keep Doing It)","slug":"why-the-gundies-keep-growing-and-why-they-keep-doing-it","published_at":"2026-04-08T13:00:00+00:00","page_url":"https://stenobird.com/podcast/state-of-the-second-6604741/why-the-gundies-keep-growing-and-why-they-keep-doing-it","show_page_url":"https://stenobird.com/podcast/state-of-the-second-6604741","url":"https://stateofthe2nd.com/episode/why-the-gundies-keep-growing-and-why-they-keep-doing-it","audio_url":"https://episodes.captivate.fm/episode/6f3e2e1f-4022-40e5-8944-bc7adf1c624e.mp3","summary":"The Forge Relations team returns to State of the Second for a post-Gundies wrap-up, and this year's show was different in one major way: it went live. Ben and Will explain that Ben had pushed a live stream for years before they finally pulled it off, and the deciding factor was finding the right home for it. YouTube was a non-starter because the platform told them a stream would be cut if a guest said something against its guidelines, and with the level of investment involved, a mid-show cutoff was a risk they couldn't take. Rumble stepped in, set up the account, and gave them internal team support. The result, by their own account, was the best year yet, with just under a thousand confirmed attendees in the room, around 200,000 watching the stream, and a noticeably more senior crowd of owners and C-suite leaders at the Venetian Theater during SHOT. Much of the conversation is about why a marketing agency keeps taking on an event this size. Ben and Will are blunt that the Gundies is separate from Forge and isn't a money-maker. They put roughly 3,500 man hours into it this year on top of running the agency, and every year they have the same internal debate about whether it's worth the headache. They keep going because they believe in the industry and the community, and because the event grows everyone together. A creator who misses top five still gets new eyes from people who'd never seen them, since voters have to look at every name in a category. The hosts back this up from backstage: even Hickok, with 10 million subscribers, was genuinely excited to win, and John says he's watched sub counts climb after the Gundies post. Ben and Will also address this year's drama head on, saying voting has always been organic, that more followers m…","meta_description":"The Forge Relations team returns to State of the Second for a post-Gundies wrap-up, and this year's show was different in one major way: it went live…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3048,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/state-of-the-second-6604741/episodes/why-the-gundies-keep-growing-and-why-they-keep-doing-it/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/state-of-the-second-6604741/why-the-gundies-keep-growing-and-why-they-keep-doing-it.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}